Mscs, A Heterogeneous Members Of Stromal Stem Cells

MSCs are a heterogeneous subgroup of stromal stem cells. According to International Society for Cellular Therapy (ISCT) in 2007, they have three unique features: 1. They are non-hematopoietic multi-potential cells with selfrenewality and can differentiate into different types of mesodermic, ectodermic and endodermic tissues, especially bone, fat and cartilage. 2. They are fibroblastic or spindle-shaped in culture media and adhere to the culture vessel. 3. CD73, CD90 and CD105 are expressed in more than 95% of MSCs, while CD34, CD45, CD11b, CD14, CD19, CD79a, HLA-DR, CD80 and CD81 are expressed in less than 2% of MSCs. Moreover, D7Fib, STRO-1 and SSEA can also be assessed in MSCs (table 1) (6). Table 1 MSCs surface markers (6) CD73 (†¦show more content†¦Table2 The roles of biological cytokines released by MSCs A potent mitogen that stimulates the migration, proliferation and differentiation of mesodermal cell. bFGF Anti-apoptotic factors A regulator of growth and energy metabolism in the pathogenesis and progression of many malignancies IGF An important protein produced by fibroblasts that mediates the development of cancers. HGF key regulator of Angiogenesis VEGF Controlling proliferation and functional activity of granulocytes and monocytes GM-CSF suppressing the proliferation of T cells iNOS Immunomodulatory cytokines Direct role in immune response against pathogens and infectious agents IDO Induction of EMTs during embryonic development, wound healing, fibrotic diseases and pathogenesis of cancers TGFb Proliferation of human adult T cells and inhibition of differentiation of leukemic cells LIF An external agent of immunosuppression that inhibits the proliferation of T cells and production of IL-2. PGE2 Inflammatory cytokines The crucial role in homing, mobilization, implantation and differentiation of precursor cell SDF Maturation and differentiation of leukocytes SCF Cell Proliferation, differentiation, activation and apoptosis TNFÃŽ ± It Is needed for organization and

Mlk Jr.’S “Letter from a Birmingham Jail” - 1325 Words

MLK Jr.’s â€Å"Letter from a Birmingham Jail† While unaware of the impact this would have on the American people, Martin Luther King, Jr.’s â€Å"Letter from a Birmingham Jail† turned into an iconic piece of American history. King’s tremendous work as a civil rights activist through non-violent protest changed our day-to-day life, and his words captured the entire American population. King was persuasive due to his genuine nature and passion for his work, which is easily communicated in his writing. Specifically in the â€Å"Letter from a Birmingham Jail†, King’s use of logos, ethos and pathos portrays the detailed importance of his struggle and the importance for action from the American people. King’s letter starts off stating why he is writing:†¦show more content†¦King does an outstanding job in communicating the urgency of the situation without sounding personally impatient in his letter. His ability to create a s ound argument without emotion makes his â€Å"Letter from a Birmingham Jail† all the more provocative. However, that being said, King also does a great job of establishing pathos. Introducing his letter, King states that he is responding to claims made about his actions, showing that his letter has a direct action causing this response. He continually refers to himself as a religious man with a strong reputation in the church. King also shares an anecdote about his daughter, in which she questions why she cannot go to Funtown. Anyone reading this letter is immediately aware of the tension negroes face in their day-to-day life. A parent can’t imagine their child asking them this question, and those without children cannot imagine themselves asking it. King apologizes for the length of his letter, but also states that there’s not much else he can do from a jail cell. King’s letter portrays him as a hard-working man for justice in America, as well as a famil y man fighting for his individual rights. This extraordinary man appeals to all Americans, asking them to join him in the fight against injustice. This discourse King composed shows his excellent understanding of rhetoric fundamentals, as defined byShow MoreRelatedPathos in MLK Jr.s Letter from Birmingham Jail571 Words   |  3 PagesPathos in MLK, Jr.s Letter from Birmingham Jail    In his Letter, Martin Luther King Jr.s ability to effectively use pathos, or to appeal to the emotions of his audiences, is evident in a variety of places. More particularly in paragraph fourteen, King demonstrates his ability to inspire his fellow civil rights activists, invoke empathy in the hearts of white moderates, and create compassion in the minds of the eight clergyman to which the Letter is directed. In response toRead MoreBirmingham Jail Functional Theory1638 Words   |  7 PagesLuther King Jr.’s Letter from a Birmingham Jail (1965) is important from both historical and sociological points of view. It is an example of self-sacrifice as in idea for the of equality of all people. Formally, King addresses this letter that he wrote while in Birmingham jail at the clergymen who opposed his protests. In fact, he applies it to everyone who approves of racism, and considers the methods of nonviolent struggle to be too radical and far fetched from achieving an actual goal. From a sociologicalRead MoreMartin Luther King Jr.’s Letter from Birmingham Jail Essay1266 Words   |  6 PagesPower Analysis: Martin Luther King Jr.’s Letter from Birmingham Jail A statement from eight white clergymen from Alabama prompted Martin Luther King’s â€Å"Letter From Birmingham Jail†. This statement criticized Kings actions of non-violent protests against racial segregation and the injustice of unequal civil rights in America (Carpenter elt al.). The eight clergymen considered Birmingham to be â€Å"their† town and King was disrupting the â€Å"Law and Order and Common Sense† established in coping with racialRead MoreAnalysis Of Letter From Birmingham Jail1542 Words   |  7 Pagesto defend yourself? In â€Å"Letter From Birmingham Jail,† Martin Luther King, Jr. addresses fellow ministers’ criticisms on his movement by eloquently expressing his views on the fight to end segregation in an incredibly organized manner. He calmly and directly shoots back a compelling argument to those who question his authority to lead protests on the subject. Overall, King uses examples and accurate representations of his tory to show the need for change. MLK Jr.’s letter embodies the rightful cryRead MoreLetter From A Birmingham Jail By Martin Luther King Jr.920 Words   |  4 PagesIn his â€Å"Letter from a Birmingham Jail,† Martin Luther King Jr. makes appeals to ethos, logos, and pathos to convince the clergymen that colored people have been waiting for too long for political, economic, and social justice and freedom. He argues that it’s unfair to promise someone, or a group, for a change and not fulfill that promise. Along with demonetizing and/or belittling a person to the point where they don’t feel as important or as worth as they should; making them feel hatred and angerRead MoreLetter From Birmingham Jail By Dr. Martin Luther King1510 Words   |  7 PagesLetter from Birmingham Jail was a letter written by Dr. Martin Luther King, Jr. from a solitary confinement cell in Birmingham, Alabama. Some portions of the letter were written and gradually smuggled out by King s lawyer on scraps of paper including, by some reports, rough jailhouse toilet paper. Violent racist terror against African Americans was so horrible in Birmingham in the summer of 1963 that the city was being referred to by some locals as â€Å"Bombingham†. King had been arrested while participatingRead More##jane Satrapis Persepolis And Letter From Birmingham Jail : Character Analysis871 Words   |  4 Pagesendangers yourself is the most admirable thing to do. This argument is demonstrated in both Marjane Satrapi’s Persepolis and in Martin Luther King Jr.’s â€Å"Letter From Birmingham Jail†. King and Satrapi both honored their people by fighting for the oppressed, and working towards a government that recognizes rights for all. Both Persepolis and â€Å"Letter from Birmingham Jail† address government oppressing the dissenting minority, and how bravery, respect for others, and protecting minority opinions are the bestRead MoreEssay on The Life of Martin Luther King Jr.1244 Words   |  5 PagesLuther King, Jr. was born to Alberta and Martin Luther King. Alberta Williams King was born September 13, 1904 in Atlanta, Georgia. Martin Luther King, Sr. was born December 19, 1899 in Stockbridge, Georgia. Martins dad was a pastor at the Ebenezer Baptist Church in Atlanta, Georgia. His mother was a school teacher. His siblings were Christine King Farris born September 11, 1927, and Alfred Daniel Williams King born July 30, 1930. Martin was the middle child. Martin Luther King Jr. was bornRead MoreLetter From A Birmingham Jail And Barack Obama s A More Perfect Union1304 Words   |  6 PagesKing Jr. s Letter from a Birmingham Jail and Barack Obama s A More Perfect Union, both leaders discussed many of the same issues. The big theme in both was about race in the United States and becoming a much more unified nation despite our race, gender, religion, sexual orientation, etc. Both of these leaders also touched on the fact that in order to solve the problems in this country, we must be unified and work together. One quote that really stood out to me in Letter of a Birmingham JailRead MoreRichard Wright s Letter From A Birmingham Jail1120 Words   |  5 Pagesviolence and hatred that can be stopped once everyone learns to respect and notice their differences. Although, this transformation does not seem to be as easy as it sounds. In this case, fear impacts equality and when fear prevents equality, people s’ opinions are not able to be heard, leading to discrimination and injustice. The fear of differing ideas and opinions makes it hard to reach independence and freedom because a negative mindset is preventing the transformation. Throughout history and

The Therapy Group Health And Social Care Essay Free Essays

string(83) " Peoples with grate motive and willingness are the best campaigners for the group\." Taking into consideration the peculiar traits of my personality and my ain experiences on a idiosyncratic degree every bit good as on an interpersonal communicating degree, I have concluded that the most representative theoretical psychotherapeutic attack for myself is the 1 of Carl Rogers ‘ . The basic rules of the healer ‘s earnestness, genuineness and â€Å" understanding † , every bit good as credence, empathy and apprehension of the patient constitute some characteristics that comply with my point of position. The Rogerian impression group centered therapy, every bit good as the impression of self-actualisation reflect most accurately the values that I would wish to function. We will write a custom essay sample on The Therapy Group Health And Social Care Essay or any similar topic only for you Order Now I?I ±I? I?I ±I„ ‘ I µIˆI ­I?I„I ±I?I · the â€Å" group centered † . I respect profoundly the client ‘s authorization to be able to find himself the therapy he needs and to take it at his ain gait ; therefore, run intoing his basic demands for acknowledgment, equal intervention and grasp. The topic of the therapy group which I would organize would be the support of people with physical disablements. The grounds of this pick are varied: first of all, it is an issue that intrigues me ; I find it peculiarly interesting, disputing and attractive from a humanistic, but besides from a professional point of position. So, I would wish to specialise in guidance and psychotherapeutics of people with disablements, as a professional option. The topographic point in which meetings will be held is a critical issue for the group, because people in wheel-chairs must hold entree towards their finish. It is really of import for them to experience that they can travel approximately and go around comfortably, without troubles and obstructions such as stepss, narrow lifts, long distances and other similar hindrances. The physical scene of the group must give them a sense of being welcomed, without stressing their distinction. For that ground, it is indispensable that the topographic point of meetings be easy accessible to people with gesture disablements ( for illustration, means of mass transit that can function them ) . The infinite must be on the groundfloor and if it is on a higher degree the lift must be big plenty and rage should be available. Besides, the dimensions of the room must let a comfy moving in it. Furthermore, that topographic point has to supply the members with privateness, freedom from distraction and to let them to sit in a circle, so that they can see, detect and interact straight with one another. The nature of that group involves some specialnesss. The fact that, these people get tired easy and rapidly, every bit good as that they need person else to assist and function them sets some bounds. The continuance of the meetings should non transcend, but respect the members ‘ physical bounds. On the other manus, the clip must be plenty, so that the group will be able to analyse all the issues raised by all members. So, a meeting should last 2 to 2,5 hours with 1 or 2 interruptions. Of class, in instance of any crisis or occasion during a meeting, the session can last more than 2,5 hours. Because of the specialnesss of these people, the fast beat of life and of fiscal grounds, the frequence of the meetings would be one time a hebdomad. The life-span of the group would be brief and would last about six months, in other words 25-30 meetings. The short life-span presupposes that the leader will be required to maintain attending to some affairs. As the healer, I will hold to clear up the ends of the group and to remain focused on them. The choice and the readying of the members must be done with great attention, so that dropouts and misinterpretations are prevented. By and large, the limited life of the group requires a specific mental set and clip direction. Size of the Group The ideal size of the group would be 7-8 members. It is a figure of participants that allows effectual interaction among them. The group would be closed ; therefore, given that some members could drop out, it would be functional to get down the group with a spot larger size, that is to state with 8-9 people. The tracts of interaction will be unfastened among all members, including the leader, as shown in the diagram. ( The points stand for the members and the healer of the group, while the lines represent the synergistic tracts of communicating. ) Intake procedures – a ) The Selection of Members The manner that the choice of members is accomplished is irregular. The healer, on a general footing, must be concerned with which patient will be excluded from the group and so, more specifically, with who will be included. It is easier to find the people who do non run into the demands of engagement, than the 1s who do. This process will take topographic point during the pregroup consumption interview. The basic standard for the exclusion of some individuals from the group is his likeliness for dropout. Therefore, during the consumption interview all the features and the factors which may ensue in dropout must be clarified. Peoples with terrible abnormal psychology, lower IQ, less psychological mindedness and likeability, lower socioeconomic category, high denial to alter and high somatization are really likely to dropout. External factors like scheduling jobs, traveling of the town and declaration of some instant crisis could take to premature expiration of the therapy. Group deviancy, jobs of familiarity, fright of emotional contagious disease, coincident person and group therapy constitute some of the factors for dropout and must be screened out and examined with cautiousness and duty. Peoples with features and attitudes as the above would be excluded. Without dissing, I would propose them to get down an single therapy, or I would mention them to another group suited with their demands and ends. On the other manus, there are some human traits that could take to a successful engagement in the group. Peoples with grate motive and willingness are the best campaigners for the group. You read "The Therapy Group Health And Social Care Essay" in category "Essay examples" Besides, the credence of duty for intervention and the desire to alter are positive characteristics and standards for inclusion in the group. Therefore, the group will able to work functionally and to ensue in, the positive result of alteration. B ) The Intake Interview All the above are portion of the consumption interview. The intent of the interview is, on one manus, the definition of the standards for exclusion or inclusion in the group and on the other manus, the anticipation of the interpersonal behaviour of the members. Therefore, during the prescreening interview, the object of the enquiry is non merely the patient as a topic of psychological scrutiny and diagnosing, but besides his interpersonal attitudes, accomplishments and interaction with the healer. I think it is necessary for the individual who is traveling to take part in the therapy group to undergo a series of diagnostic procedures, such as a recording of his single background, an IQ trial and a projective trial. For that intent, as a healer I have in my disposal the Weschler IQ trial and the I ¤.I‘.I ¤ . personality trial ( Thematic Apperception Test ) . The interpersonal consumption interview is every bit of import as the â€Å" diagnosing † . This procedure aims at analyzing the abilities and qualities of the patient, so that he can run into the demands for interpersonal communicating with the healer. The conditions of the interview have to be every bit similar as possible to those that will be shaped in the group. This is necessary, because the more similar they are, the more accurate and distinct the anticipation of interpersonal behaviour will be. Thus, the healer ‘s duty is to make an ambiance and norms resembling to those of the meetings ( such as freedom of address, regard of others, honestness, active engagement, interaction, self-contemplation, self-disclosure, giving-taking feedback, etc ) . Furthermore, it is of import that the interview will mention to â€Å" here and now † , so that the observation may take to the most utile information. Finally, the prospective member will be submitted to inquiries related to his/her past interpersonal relationships in the household, work, school, nines etc. To finish the consumption interview, I think two or three meetings at least are required. The clip before the beginning of the group therapy is important for the illation extraction about the hereafter members, every bit good as for their psychological readying. degree Celsius ) Preparation of the Members The members ‘ readying for the therapy aims at making the fortunes which are important for their best and most effectual engagement into the group. Therefore, during the initial process, I consider elucidation of certain misinterpretations refering group therapy, really of import. Of equal importance are: informing the prospective member about some issues that he/she might disregard, beef uping his/her positive elements sing therapy and cut downing the negative 1s. It is particularly of import that group therapy is considered every bit valuable as the single 1. Furthermore, for the specific people, group therapy is likely to be a more efficient and immediate intervention, every bit far as the peculiar ends are concerned and this has to be clear ; it is necessary that the belief in and the outlook from the therapy is instilled. During the readying phase, the healer must be certain that every member ‘s personal ends from the therapy suit the group ‘s ends. Furthermore, the leader has to do a description and a full presentation of the procedures which will be followed and of the curative environment, stressing the of import elements of safety and trust. I would depict the group as a school of self-exploration and find, every bit good as an chance for societal look and engagement. I would propose to the members to be simple, honest and direct, in order to take part in the group the best manner they can ; besides, I would advert the uncomfortable feelings and the possible letdowns they might see, indicating out that the â€Å" alteration † might necessitate some hurting and, decidedly, some clip. In add-on to that, I would advert the basic regulations of confidentiality, every bit good as the necessity of avoiding subgrouping. The readying stage helps the prospective members to go familiar with the thought and the future work of the group. Therefore, their motivations to fall in the group will be stimulated, while any possible anxiousness or emphasis will be decreased. The Group Composition Harmonizing to the description and the particular characteristics of the group, it could be considered as a homogenous therapy group. The fact that the members will hold a similar organic structure image and symptoms, leads to that decision. However, this homogeneousness will non mention to the personalities of the people. In order to be functional, the group should integrate different personalities and behaviours, so that the members can work on an synergistic footing. As a healer, I do non mean to make a hapless group, which will merely supply a short alleviation of psychological symptoms and a support for a limited clip. On the contrary, the coexistence of many different and heterogenous sorts of behaviour and of assorted psychological ways of confronting the job -physical disability- will ensue in a more synergistic and disputing group. Furthermore, the members will change in age, but they will belong to the same age class ( grownups, 20-50 old ages old ) . A great age difference could do troubles in communicating and common apprehension among them, or it could convey a sense of isolation. The symptom homogeneousness is likely to trip a series of curative factors, in a really short period of clip. The fact that the members will portion common and similar experiences in relation to their physical specialness, will ensue in coherence and catholicity even from the first meetings. The support they will offer one another and the exchange of suggestions and advice on specific issues, will convey into action selflessness and interpersonal acquisition. On the other manus, the already activated curative factors will assist with the more mature confrontation of any struggles or dissensions during the therapy, raised from the members ‘ heterogeneousness. Therefore, the coexistence of those two elements, homogeneousness and heterogeneousness, is of critical importance for the positive result of the therapy. Announcement of the Group The proclamation of the therapy group can be done in many different ways. First, it can be advertised in certain specialised magazines, which address to people with disablements, such as â€Å" ORIZONTAS TON PARAPLIGIKON † , â€Å" ISOTIMIA † and â€Å" ANAPIRIA TORA † . It can besides be published in the specialised web site www.disabled.gr. Furthermore, there can be postings hanged in the cardinal offices of the organisations for the handicapped people, every bit good as in private offices of physicians and physical therapists. Finally, a all right manner to advance the group is a personal contact with people who are likely to be interested or could inform some others about it. The response might non be so immediate, so the procedure of the proclamation has to get down rather early before the beginning day of the month of the group meetings. In conclusionaˆÂ ¦ All the above describe a possible creative activity of a therapy group and of its initial processs on a theoretical footing. However, the practical execution might differ significantly from the image presented in this assignment. The leading of such a group requires exceeding professional makings and a magnetic personality in order to cover with people with physical disablements. The differentiation between the human inclinations of empathy, emotional presence, protection and support from commiseration is rather hard some times and it demands experience and particular accomplishments from the healer. The nature of the group requires a great trade of duty, which might arouse inordinate emphasis to the healer, particularly during the first meetings. However, the sense of satisfaction and fulfilment that rises from the working with such a group of people, can be really intense. Giving and assisting people who have a more obvious demand for alleviation, credence, support and love than the able-bodied, constitutes a gift of psyche, which is to be returned to the 1 who offered it. The balance lies someplace in between. The aureate mean that separates the professional healer from the emotional homo being, but which unites them at the same clip. How to cite The Therapy Group Health And Social Care Essay, Essay examples

Entrepreneurship and Innovation Skills

Question: Discuss about the Entrepreneurship and Innovation Skills. Answer: Introduction: Entrepreneurship and innovation are the two most important characteristic of organizations, which help it in acquiring a competitive edge over the competitors (Shendage, 2012). These are the two skills, which is of utmost urgency in the present scenario of the global market. Kiichiro Toyoda laid the foundation of the Company in the year 1937. Ever since the inception, the Company is continually deploying new and emerging trends in their business counterpart to give its competitors a strong competition in the Automobile industry (Imai, 2012). However, the earned fame of selling the largest number of vehicles in the world is now at stake as it is facing a stiff competition from Germanys Volkswagen. There is an urgent requirement of incepting the entrepreneurship and innovation skills to add new dimensions to the products, which could help in dominating the market by attracting added customers (Scarborough, 2012). This report tries to cover the strategy of the Company along with its current position in the market. It also shows the necessity of entrepreneurship and innovation skills in the Company. Strategy of the Company: The strategy of the Company constructs the relationship of its characteristic with the origination, which validates the objectives as Lean development and Instant Production (Imai, 2012). The strategy of the Company boasts on certain principles, which are acting as the driving force in the manufacturing of largest number of hybrid vehicles in the world. These forces include analysing the challenge, having trust in teamwork, respect, curiosity to bring improvement and observation (Shim Steers, 2012). Further, they believe in long-term philosophy as a foundation of management decisions. Moreover, they believe in following a process in solving the identified problem. The Company believes in developing leadership quality in employees to keep on adding values to the organization. The organization encourages learning through a continuous observance of the chief problem (Imai, 2012). Current position of the Company: Toyota Motors has the reputation to sell the largest number of vehicles worldwide. It is the first company to attain a global sale of more than 10 million units, a feat never achieved before by any competitor (Sundberg Sjdahl, 2012). However, the Company is getting a stiff competition from one of its competitors- Germanys Volkswagen. China is the biggest market for any motor brand but eventually it has emerged as a serious challenge in front of the Company to get hold on the market (Rajasekera, 2013). Further, this is for the reason that Toyota has a minimal market shares in China, which is only 4%. Entrepreneurship and innovation: Entrepreneurship and innovation are the two most effective element of an organizational behaviour that produces differentiating results in between the competitors (Shendage, 2012). There are three kinds of innovation, which include Revolution, Renewal and Resilience. They have creativity in them, which provides new dimensions to the organizations. Moreover, they believe in competition and have strong determination for innovative ideas (Shendage, 2012). Revolution relate to a path, which shows a destructive nature of an outsider for enhancing the competition in the market (Christensen, 2013). Renewal is a process, which a company adds to its existing thinking to narrow the failure performance in the market (Keeley et al., 2013). Resilience signifies the most fundamentalist approach of an organization, which is very rare in practice but has the capabilities to produce wonder in favour of the Company (Christensen, 2013). Further, there are two types of innovation, which include the sustaining innovation and the disruptive innovation (Keeley et al., 2013). Sustaining innovation include targeting its customers based on established facts that had helped organizations in their achievements. However, the disruptive kind of innovation believes in such products, which are lesser in quality but match with the changing nature of customer behaviour (Keeley et al., 2013). This kind of innovation compels its followers in bringing the cheaper product to capitalise on the growing urgency for a lesser pricing of a product. Responsible factors influencing the inception of Entrepreneurship and innovation in the Company: Inception of entrepreneurship and innovation skills in the Toyota automobiles has the potential to bring the desired result for the Company (Scarborough, 2012). However, the serious failure of the Company in the China part has compelled it to go for a disruptive and a renewal kind of innovations (Shendage, 2012). Moreover, these innovations are extremely helpful in encouraging the Toyota Company for a cheaper production to match up with the market requirement. Nonetheless, the Company failed in capitalising the China market, which has created enough reasons for the adoption of these kinds of innovations (Rajasekera, 2013). The Toyota Company need to give solid fundamentals to its management for establishing respective roles for its management (Sundberg Sjdahl, 2012). This indeed is helpful in ensuring utmost care of the work responsibilities in the Company. There are numerous processes, which help in winning the competitive edge. These processes include determination of projects obj ectives and calculation of assumptions (Rajasekera, 2013). This can help in a comparative lesser failure in the business operations of the Toyota Company (Scarborough, 2012). However, to produce a desired result with the help of entrepreneurship and the innovation skills, it requires a deep study of the vehicle market in China. The main reason for the flop show of the Toyota Company in China was the high pricing (Idrac, 2013). The product, which the Company offered to the market, is much costlier than General Motors. The marketing personal of the Company misjudged their target customers in China, which resulted in a huge loss to the Company (Maimonides, 2013). The offering of the Company in the form of Yaris gained only an average of 1,250 car sales in a month. However, other soared high by selling more than 12,000 car sales in a month. Moreover, this has contributed significantly for the requirement of entrepreneurship and innovation skills in the Company to mitigate the loss occurred. SWOT analysis of Toyota: Strengths Huge brand image Worldwide supply chain Responsive innovation capabilities Based on responsive innovation capabilities, the Toyota Automobile has continually deployed numerous strategies to attain a leading place in the world of market. Sale of 10 million units is a feat, which no company has ever achieved (Hoque et al., 2013). Moreover, this simply describes the leadership quality in the Company. Weaknesses Wrong study of potential market such as China Comparatively costlier offerings Wide range of products, which adds loads of fields to take care of Inefficient approach to China resulted in a huge loss to the Company. Moreover, an incapable strategically approach resulted in an average show of the Company. Nevertheless, the Company has only around 5% shares in China, which is comparatively very low than the combined shares of Volkswagen and General Motors (Messaoud, 2013). Opportunities Rising demands in developing countries Growing curiosity in superior electronic vehicles Keeping on a close look on the current trend of some potential market, it is evident that enormous opportunities are there for the Toyota Automobiles. Nevertheless, the Company could not perform up to its reputation in China. However, some other potential markets such as India where Toyota can put their excellent show with the help of Suzuki Company. Nonetheless, Suzuki has a dominating performance in India with 50% of market shares (Ng Tan, 2015). Threats Domination of market by reasonable-cost competitors Comparatively quicker innovation of competitors Growing market trend for the low cost vehicles is a serious threat to the Toyota Company. This indeed has resulted in an average show of the Company in China. Moreover, the Company could not sustain their same reputation in China where other foreign companies such as Germanys Volkswagen has a healthy grow. The strategy to put high cost vehicles to the target market was an inefficient approach, which is evident with the market shares of the Company in China (Fung, 2014). Recommendation based on SWOT analysis: Production of low cost motors is the first recommendation for the Company to compete in the potential market such as China where they have shown an average performance. Making collaboration with Other Companies can work wonder in favour of the Company. For an example, Suzuki has 50% market shares in India. Moreover, this is a clear indication towards the fact that a joint venture of the Company with the Suzuki might produce a surprising result in India. This could also prove its worth in producing reasonable product offering in potential markets. To make a thorough study before designing the target market to meet with the requirements of the target customers. The serious failure in this part heavily affected the position of the Company in China. The Company need to bring rapid innovation skills in their offerings, which could help in producing customer friendly products that varies with the geographical and the cultural differences. Conclusion: The Toyota Company ever since its inception kept it engaged in deploying new thoughts to produce quality product. However, the Company could not sustain the same reputation in China, which is indeed the potential market in the world. The entrepreneurship and the innovation skills are the two most effective features of an organizational behaviour, which brings responsive nature in organizations with respect to the market inflation. Nevertheless, the collaboration of the Company with Suzuki in India might produce effective results in favour of the Company. To be a global leader, acquaintance with different kind of market with suitable offerings is of utmost requirement. Nevertheless, responsive approach towards entrepreneurship and innovation skills might work wonder in favour of the required market approach of the Company. References: Christensen, C. (2013).The innovator's dilemma: when new technologies cause great firms to fail. Harvard Business Review Press. Fung, A. (2014). International Business Strategies: A Review and Extension of Theories.Chinese economy,47(5-6), 116-130. Hoque, I., Faruque, M. O., Shahid, E. M., Pasha, S. H. A., Rahman, S. O. (2013). Analysis of Toyotas marketing strategy in the UK market. Idrac, I. (2013). How to make a Western brand successful in China: should it rely on its Western image or adapt to its products market? Imai, M. (2012).Gemba Kaizen: A commonsense approach to a continuous improvement strategy. McGraw Hill Professional. Keeley, L., Walters, H., Pikkel, R., Quinn, B. (2013).Ten types of innovation: The discipline of building breakthroughs. John Wiley Sons. Maimonides, S. P. (2013). Toyota: Dealing With Crisis in a Major (Foreign) Market. Messaoud, B. (2013). International Sales Strategy. Maketing, Sales and Distribution. Ng, J. C. Y., Tan, H. T. (2015). GOING GLOBAL: Do you have the Necessary Strategic and Resources FIT?.Indian Journal of Management Science,5(1), 96. Rajasekera, J. (2013). Challenges to Toyota caused by recall problems, social networks and digitisation.Asian Academy of Management Journal,18(1), 1-17. Scarborough, N. M. (2012). Essential of entrepreneurship and small business management.Instructor. Shendage, R. N. (2012). Entrepreneurship And Innovation. Shim, W. S., Steers, R. M. (2012). Symmetric and asymmetric leadership cultures: A comparative study of leadership and organizational culture at Hyundai and Toyota.Journal of World Business,47(4), 581-591. Sundberg, K., Sjdahl, E. (2012). Middle Managements perception of the change in competitiveness: A study of the strategic merger between Toyota and BT in Germnay.