Mscs, A Heterogeneous Members Of Stromal Stem Cells

MSCs are a heterogeneous subgroup of stromal stem cells. According to International Society for Cellular Therapy (ISCT) in 2007, they have three unique features: 1. They are non-hematopoietic multi-potential cells with selfrenewality and can differentiate into different types of mesodermic, ectodermic and endodermic tissues, especially bone, fat and cartilage. 2. They are fibroblastic or spindle-shaped in culture media and adhere to the culture vessel. 3. CD73, CD90 and CD105 are expressed in more than 95% of MSCs, while CD34, CD45, CD11b, CD14, CD19, CD79a, HLA-DR, CD80 and CD81 are expressed in less than 2% of MSCs. Moreover, D7Fib, STRO-1 and SSEA can also be assessed in MSCs (table 1) (6). Table 1 MSCs surface markers (6) CD73 (†¦show more content†¦Table2 The roles of biological cytokines released by MSCs A potent mitogen that stimulates the migration, proliferation and differentiation of mesodermal cell. bFGF Anti-apoptotic factors A regulator of growth and energy metabolism in the pathogenesis and progression of many malignancies IGF An important protein produced by fibroblasts that mediates the development of cancers. HGF key regulator of Angiogenesis VEGF Controlling proliferation and functional activity of granulocytes and monocytes GM-CSF suppressing the proliferation of T cells iNOS Immunomodulatory cytokines Direct role in immune response against pathogens and infectious agents IDO Induction of EMTs during embryonic development, wound healing, fibrotic diseases and pathogenesis of cancers TGFb Proliferation of human adult T cells and inhibition of differentiation of leukemic cells LIF An external agent of immunosuppression that inhibits the proliferation of T cells and production of IL-2. PGE2 Inflammatory cytokines The crucial role in homing, mobilization, implantation and differentiation of precursor cell SDF Maturation and differentiation of leukocytes SCF Cell Proliferation, differentiation, activation and apoptosis TNFÃŽ ± It Is needed for organization and

Mlk Jr.’S “Letter from a Birmingham Jail” - 1325 Words

MLK Jr.’s â€Å"Letter from a Birmingham Jail† While unaware of the impact this would have on the American people, Martin Luther King, Jr.’s â€Å"Letter from a Birmingham Jail† turned into an iconic piece of American history. King’s tremendous work as a civil rights activist through non-violent protest changed our day-to-day life, and his words captured the entire American population. King was persuasive due to his genuine nature and passion for his work, which is easily communicated in his writing. Specifically in the â€Å"Letter from a Birmingham Jail†, King’s use of logos, ethos and pathos portrays the detailed importance of his struggle and the importance for action from the American people. King’s letter starts off stating why he is writing:†¦show more content†¦King does an outstanding job in communicating the urgency of the situation without sounding personally impatient in his letter. His ability to create a s ound argument without emotion makes his â€Å"Letter from a Birmingham Jail† all the more provocative. However, that being said, King also does a great job of establishing pathos. Introducing his letter, King states that he is responding to claims made about his actions, showing that his letter has a direct action causing this response. He continually refers to himself as a religious man with a strong reputation in the church. King also shares an anecdote about his daughter, in which she questions why she cannot go to Funtown. Anyone reading this letter is immediately aware of the tension negroes face in their day-to-day life. A parent can’t imagine their child asking them this question, and those without children cannot imagine themselves asking it. King apologizes for the length of his letter, but also states that there’s not much else he can do from a jail cell. King’s letter portrays him as a hard-working man for justice in America, as well as a famil y man fighting for his individual rights. This extraordinary man appeals to all Americans, asking them to join him in the fight against injustice. This discourse King composed shows his excellent understanding of rhetoric fundamentals, as defined byShow MoreRelatedPathos in MLK Jr.s Letter from Birmingham Jail571 Words   |  3 PagesPathos in MLK, Jr.s Letter from Birmingham Jail    In his Letter, Martin Luther King Jr.s ability to effectively use pathos, or to appeal to the emotions of his audiences, is evident in a variety of places. More particularly in paragraph fourteen, King demonstrates his ability to inspire his fellow civil rights activists, invoke empathy in the hearts of white moderates, and create compassion in the minds of the eight clergyman to which the Letter is directed. In response toRead MoreBirmingham Jail Functional Theory1638 Words   |  7 PagesLuther King Jr.’s Letter from a Birmingham Jail (1965) is important from both historical and sociological points of view. It is an example of self-sacrifice as in idea for the of equality of all people. Formally, King addresses this letter that he wrote while in Birmingham jail at the clergymen who opposed his protests. In fact, he applies it to everyone who approves of racism, and considers the methods of nonviolent struggle to be too radical and far fetched from achieving an actual goal. From a sociologicalRead MoreMartin Luther King Jr.’s Letter from Birmingham Jail Essay1266 Words   |  6 PagesPower Analysis: Martin Luther King Jr.’s Letter from Birmingham Jail A statement from eight white clergymen from Alabama prompted Martin Luther King’s â€Å"Letter From Birmingham Jail†. This statement criticized Kings actions of non-violent protests against racial segregation and the injustice of unequal civil rights in America (Carpenter elt al.). The eight clergymen considered Birmingham to be â€Å"their† town and King was disrupting the â€Å"Law and Order and Common Sense† established in coping with racialRead MoreAnalysis Of Letter From Birmingham Jail1542 Words   |  7 Pagesto defend yourself? In â€Å"Letter From Birmingham Jail,† Martin Luther King, Jr. addresses fellow ministers’ criticisms on his movement by eloquently expressing his views on the fight to end segregation in an incredibly organized manner. He calmly and directly shoots back a compelling argument to those who question his authority to lead protests on the subject. Overall, King uses examples and accurate representations of his tory to show the need for change. MLK Jr.’s letter embodies the rightful cryRead MoreLetter From A Birmingham Jail By Martin Luther King Jr.920 Words   |  4 PagesIn his â€Å"Letter from a Birmingham Jail,† Martin Luther King Jr. makes appeals to ethos, logos, and pathos to convince the clergymen that colored people have been waiting for too long for political, economic, and social justice and freedom. He argues that it’s unfair to promise someone, or a group, for a change and not fulfill that promise. Along with demonetizing and/or belittling a person to the point where they don’t feel as important or as worth as they should; making them feel hatred and angerRead MoreLetter From Birmingham Jail By Dr. Martin Luther King1510 Words   |  7 PagesLetter from Birmingham Jail was a letter written by Dr. Martin Luther King, Jr. from a solitary confinement cell in Birmingham, Alabama. Some portions of the letter were written and gradually smuggled out by King s lawyer on scraps of paper including, by some reports, rough jailhouse toilet paper. Violent racist terror against African Americans was so horrible in Birmingham in the summer of 1963 that the city was being referred to by some locals as â€Å"Bombingham†. King had been arrested while participatingRead More##jane Satrapis Persepolis And Letter From Birmingham Jail : Character Analysis871 Words   |  4 Pagesendangers yourself is the most admirable thing to do. This argument is demonstrated in both Marjane Satrapi’s Persepolis and in Martin Luther King Jr.’s â€Å"Letter From Birmingham Jail†. King and Satrapi both honored their people by fighting for the oppressed, and working towards a government that recognizes rights for all. Both Persepolis and â€Å"Letter from Birmingham Jail† address government oppressing the dissenting minority, and how bravery, respect for others, and protecting minority opinions are the bestRead MoreEssay on The Life of Martin Luther King Jr.1244 Words   |  5 PagesLuther King, Jr. was born to Alberta and Martin Luther King. Alberta Williams King was born September 13, 1904 in Atlanta, Georgia. Martin Luther King, Sr. was born December 19, 1899 in Stockbridge, Georgia. Martins dad was a pastor at the Ebenezer Baptist Church in Atlanta, Georgia. His mother was a school teacher. His siblings were Christine King Farris born September 11, 1927, and Alfred Daniel Williams King born July 30, 1930. Martin was the middle child. Martin Luther King Jr. was bornRead MoreLetter From A Birmingham Jail And Barack Obama s A More Perfect Union1304 Words   |  6 PagesKing Jr. s Letter from a Birmingham Jail and Barack Obama s A More Perfect Union, both leaders discussed many of the same issues. The big theme in both was about race in the United States and becoming a much more unified nation despite our race, gender, religion, sexual orientation, etc. Both of these leaders also touched on the fact that in order to solve the problems in this country, we must be unified and work together. One quote that really stood out to me in Letter of a Birmingham JailRead MoreRichard Wright s Letter From A Birmingham Jail1120 Words   |  5 Pagesviolence and hatred that can be stopped once everyone learns to respect and notice their differences. Although, this transformation does not seem to be as easy as it sounds. In this case, fear impacts equality and when fear prevents equality, people s’ opinions are not able to be heard, leading to discrimination and injustice. The fear of differing ideas and opinions makes it hard to reach independence and freedom because a negative mindset is preventing the transformation. Throughout history and

The Therapy Group Health And Social Care Essay Free Essays

string(83) " Peoples with grate motive and willingness are the best campaigners for the group\." Taking into consideration the peculiar traits of my personality and my ain experiences on a idiosyncratic degree every bit good as on an interpersonal communicating degree, I have concluded that the most representative theoretical psychotherapeutic attack for myself is the 1 of Carl Rogers ‘ . The basic rules of the healer ‘s earnestness, genuineness and â€Å" understanding † , every bit good as credence, empathy and apprehension of the patient constitute some characteristics that comply with my point of position. The Rogerian impression group centered therapy, every bit good as the impression of self-actualisation reflect most accurately the values that I would wish to function. We will write a custom essay sample on The Therapy Group Health And Social Care Essay or any similar topic only for you Order Now I?I ±I? I?I ±I„ ‘ I µIˆI ­I?I„I ±I?I · the â€Å" group centered † . I respect profoundly the client ‘s authorization to be able to find himself the therapy he needs and to take it at his ain gait ; therefore, run intoing his basic demands for acknowledgment, equal intervention and grasp. The topic of the therapy group which I would organize would be the support of people with physical disablements. The grounds of this pick are varied: first of all, it is an issue that intrigues me ; I find it peculiarly interesting, disputing and attractive from a humanistic, but besides from a professional point of position. So, I would wish to specialise in guidance and psychotherapeutics of people with disablements, as a professional option. The topographic point in which meetings will be held is a critical issue for the group, because people in wheel-chairs must hold entree towards their finish. It is really of import for them to experience that they can travel approximately and go around comfortably, without troubles and obstructions such as stepss, narrow lifts, long distances and other similar hindrances. The physical scene of the group must give them a sense of being welcomed, without stressing their distinction. For that ground, it is indispensable that the topographic point of meetings be easy accessible to people with gesture disablements ( for illustration, means of mass transit that can function them ) . The infinite must be on the groundfloor and if it is on a higher degree the lift must be big plenty and rage should be available. Besides, the dimensions of the room must let a comfy moving in it. Furthermore, that topographic point has to supply the members with privateness, freedom from distraction and to let them to sit in a circle, so that they can see, detect and interact straight with one another. The nature of that group involves some specialnesss. The fact that, these people get tired easy and rapidly, every bit good as that they need person else to assist and function them sets some bounds. The continuance of the meetings should non transcend, but respect the members ‘ physical bounds. On the other manus, the clip must be plenty, so that the group will be able to analyse all the issues raised by all members. So, a meeting should last 2 to 2,5 hours with 1 or 2 interruptions. Of class, in instance of any crisis or occasion during a meeting, the session can last more than 2,5 hours. Because of the specialnesss of these people, the fast beat of life and of fiscal grounds, the frequence of the meetings would be one time a hebdomad. The life-span of the group would be brief and would last about six months, in other words 25-30 meetings. The short life-span presupposes that the leader will be required to maintain attending to some affairs. As the healer, I will hold to clear up the ends of the group and to remain focused on them. The choice and the readying of the members must be done with great attention, so that dropouts and misinterpretations are prevented. By and large, the limited life of the group requires a specific mental set and clip direction. Size of the Group The ideal size of the group would be 7-8 members. It is a figure of participants that allows effectual interaction among them. The group would be closed ; therefore, given that some members could drop out, it would be functional to get down the group with a spot larger size, that is to state with 8-9 people. The tracts of interaction will be unfastened among all members, including the leader, as shown in the diagram. ( The points stand for the members and the healer of the group, while the lines represent the synergistic tracts of communicating. ) Intake procedures – a ) The Selection of Members The manner that the choice of members is accomplished is irregular. The healer, on a general footing, must be concerned with which patient will be excluded from the group and so, more specifically, with who will be included. It is easier to find the people who do non run into the demands of engagement, than the 1s who do. This process will take topographic point during the pregroup consumption interview. The basic standard for the exclusion of some individuals from the group is his likeliness for dropout. Therefore, during the consumption interview all the features and the factors which may ensue in dropout must be clarified. Peoples with terrible abnormal psychology, lower IQ, less psychological mindedness and likeability, lower socioeconomic category, high denial to alter and high somatization are really likely to dropout. External factors like scheduling jobs, traveling of the town and declaration of some instant crisis could take to premature expiration of the therapy. Group deviancy, jobs of familiarity, fright of emotional contagious disease, coincident person and group therapy constitute some of the factors for dropout and must be screened out and examined with cautiousness and duty. Peoples with features and attitudes as the above would be excluded. Without dissing, I would propose them to get down an single therapy, or I would mention them to another group suited with their demands and ends. On the other manus, there are some human traits that could take to a successful engagement in the group. Peoples with grate motive and willingness are the best campaigners for the group. You read "The Therapy Group Health And Social Care Essay" in category "Essay examples" Besides, the credence of duty for intervention and the desire to alter are positive characteristics and standards for inclusion in the group. Therefore, the group will able to work functionally and to ensue in, the positive result of alteration. B ) The Intake Interview All the above are portion of the consumption interview. The intent of the interview is, on one manus, the definition of the standards for exclusion or inclusion in the group and on the other manus, the anticipation of the interpersonal behaviour of the members. Therefore, during the prescreening interview, the object of the enquiry is non merely the patient as a topic of psychological scrutiny and diagnosing, but besides his interpersonal attitudes, accomplishments and interaction with the healer. I think it is necessary for the individual who is traveling to take part in the therapy group to undergo a series of diagnostic procedures, such as a recording of his single background, an IQ trial and a projective trial. For that intent, as a healer I have in my disposal the Weschler IQ trial and the I ¤.I‘.I ¤ . personality trial ( Thematic Apperception Test ) . The interpersonal consumption interview is every bit of import as the â€Å" diagnosing † . This procedure aims at analyzing the abilities and qualities of the patient, so that he can run into the demands for interpersonal communicating with the healer. The conditions of the interview have to be every bit similar as possible to those that will be shaped in the group. This is necessary, because the more similar they are, the more accurate and distinct the anticipation of interpersonal behaviour will be. Thus, the healer ‘s duty is to make an ambiance and norms resembling to those of the meetings ( such as freedom of address, regard of others, honestness, active engagement, interaction, self-contemplation, self-disclosure, giving-taking feedback, etc ) . Furthermore, it is of import that the interview will mention to â€Å" here and now † , so that the observation may take to the most utile information. Finally, the prospective member will be submitted to inquiries related to his/her past interpersonal relationships in the household, work, school, nines etc. To finish the consumption interview, I think two or three meetings at least are required. The clip before the beginning of the group therapy is important for the illation extraction about the hereafter members, every bit good as for their psychological readying. degree Celsius ) Preparation of the Members The members ‘ readying for the therapy aims at making the fortunes which are important for their best and most effectual engagement into the group. Therefore, during the initial process, I consider elucidation of certain misinterpretations refering group therapy, really of import. Of equal importance are: informing the prospective member about some issues that he/she might disregard, beef uping his/her positive elements sing therapy and cut downing the negative 1s. It is particularly of import that group therapy is considered every bit valuable as the single 1. Furthermore, for the specific people, group therapy is likely to be a more efficient and immediate intervention, every bit far as the peculiar ends are concerned and this has to be clear ; it is necessary that the belief in and the outlook from the therapy is instilled. During the readying phase, the healer must be certain that every member ‘s personal ends from the therapy suit the group ‘s ends. Furthermore, the leader has to do a description and a full presentation of the procedures which will be followed and of the curative environment, stressing the of import elements of safety and trust. I would depict the group as a school of self-exploration and find, every bit good as an chance for societal look and engagement. I would propose to the members to be simple, honest and direct, in order to take part in the group the best manner they can ; besides, I would advert the uncomfortable feelings and the possible letdowns they might see, indicating out that the â€Å" alteration † might necessitate some hurting and, decidedly, some clip. In add-on to that, I would advert the basic regulations of confidentiality, every bit good as the necessity of avoiding subgrouping. The readying stage helps the prospective members to go familiar with the thought and the future work of the group. Therefore, their motivations to fall in the group will be stimulated, while any possible anxiousness or emphasis will be decreased. The Group Composition Harmonizing to the description and the particular characteristics of the group, it could be considered as a homogenous therapy group. The fact that the members will hold a similar organic structure image and symptoms, leads to that decision. However, this homogeneousness will non mention to the personalities of the people. In order to be functional, the group should integrate different personalities and behaviours, so that the members can work on an synergistic footing. As a healer, I do non mean to make a hapless group, which will merely supply a short alleviation of psychological symptoms and a support for a limited clip. On the contrary, the coexistence of many different and heterogenous sorts of behaviour and of assorted psychological ways of confronting the job -physical disability- will ensue in a more synergistic and disputing group. Furthermore, the members will change in age, but they will belong to the same age class ( grownups, 20-50 old ages old ) . A great age difference could do troubles in communicating and common apprehension among them, or it could convey a sense of isolation. The symptom homogeneousness is likely to trip a series of curative factors, in a really short period of clip. The fact that the members will portion common and similar experiences in relation to their physical specialness, will ensue in coherence and catholicity even from the first meetings. The support they will offer one another and the exchange of suggestions and advice on specific issues, will convey into action selflessness and interpersonal acquisition. On the other manus, the already activated curative factors will assist with the more mature confrontation of any struggles or dissensions during the therapy, raised from the members ‘ heterogeneousness. Therefore, the coexistence of those two elements, homogeneousness and heterogeneousness, is of critical importance for the positive result of the therapy. Announcement of the Group The proclamation of the therapy group can be done in many different ways. First, it can be advertised in certain specialised magazines, which address to people with disablements, such as â€Å" ORIZONTAS TON PARAPLIGIKON † , â€Å" ISOTIMIA † and â€Å" ANAPIRIA TORA † . It can besides be published in the specialised web site www.disabled.gr. Furthermore, there can be postings hanged in the cardinal offices of the organisations for the handicapped people, every bit good as in private offices of physicians and physical therapists. Finally, a all right manner to advance the group is a personal contact with people who are likely to be interested or could inform some others about it. The response might non be so immediate, so the procedure of the proclamation has to get down rather early before the beginning day of the month of the group meetings. In conclusionaˆÂ ¦ All the above describe a possible creative activity of a therapy group and of its initial processs on a theoretical footing. However, the practical execution might differ significantly from the image presented in this assignment. The leading of such a group requires exceeding professional makings and a magnetic personality in order to cover with people with physical disablements. The differentiation between the human inclinations of empathy, emotional presence, protection and support from commiseration is rather hard some times and it demands experience and particular accomplishments from the healer. The nature of the group requires a great trade of duty, which might arouse inordinate emphasis to the healer, particularly during the first meetings. However, the sense of satisfaction and fulfilment that rises from the working with such a group of people, can be really intense. Giving and assisting people who have a more obvious demand for alleviation, credence, support and love than the able-bodied, constitutes a gift of psyche, which is to be returned to the 1 who offered it. The balance lies someplace in between. The aureate mean that separates the professional healer from the emotional homo being, but which unites them at the same clip. How to cite The Therapy Group Health And Social Care Essay, Essay examples

Entrepreneurship and Innovation Skills

Question: Discuss about the Entrepreneurship and Innovation Skills. Answer: Introduction: Entrepreneurship and innovation are the two most important characteristic of organizations, which help it in acquiring a competitive edge over the competitors (Shendage, 2012). These are the two skills, which is of utmost urgency in the present scenario of the global market. Kiichiro Toyoda laid the foundation of the Company in the year 1937. Ever since the inception, the Company is continually deploying new and emerging trends in their business counterpart to give its competitors a strong competition in the Automobile industry (Imai, 2012). However, the earned fame of selling the largest number of vehicles in the world is now at stake as it is facing a stiff competition from Germanys Volkswagen. There is an urgent requirement of incepting the entrepreneurship and innovation skills to add new dimensions to the products, which could help in dominating the market by attracting added customers (Scarborough, 2012). This report tries to cover the strategy of the Company along with its current position in the market. It also shows the necessity of entrepreneurship and innovation skills in the Company. Strategy of the Company: The strategy of the Company constructs the relationship of its characteristic with the origination, which validates the objectives as Lean development and Instant Production (Imai, 2012). The strategy of the Company boasts on certain principles, which are acting as the driving force in the manufacturing of largest number of hybrid vehicles in the world. These forces include analysing the challenge, having trust in teamwork, respect, curiosity to bring improvement and observation (Shim Steers, 2012). Further, they believe in long-term philosophy as a foundation of management decisions. Moreover, they believe in following a process in solving the identified problem. The Company believes in developing leadership quality in employees to keep on adding values to the organization. The organization encourages learning through a continuous observance of the chief problem (Imai, 2012). Current position of the Company: Toyota Motors has the reputation to sell the largest number of vehicles worldwide. It is the first company to attain a global sale of more than 10 million units, a feat never achieved before by any competitor (Sundberg Sjdahl, 2012). However, the Company is getting a stiff competition from one of its competitors- Germanys Volkswagen. China is the biggest market for any motor brand but eventually it has emerged as a serious challenge in front of the Company to get hold on the market (Rajasekera, 2013). Further, this is for the reason that Toyota has a minimal market shares in China, which is only 4%. Entrepreneurship and innovation: Entrepreneurship and innovation are the two most effective element of an organizational behaviour that produces differentiating results in between the competitors (Shendage, 2012). There are three kinds of innovation, which include Revolution, Renewal and Resilience. They have creativity in them, which provides new dimensions to the organizations. Moreover, they believe in competition and have strong determination for innovative ideas (Shendage, 2012). Revolution relate to a path, which shows a destructive nature of an outsider for enhancing the competition in the market (Christensen, 2013). Renewal is a process, which a company adds to its existing thinking to narrow the failure performance in the market (Keeley et al., 2013). Resilience signifies the most fundamentalist approach of an organization, which is very rare in practice but has the capabilities to produce wonder in favour of the Company (Christensen, 2013). Further, there are two types of innovation, which include the sustaining innovation and the disruptive innovation (Keeley et al., 2013). Sustaining innovation include targeting its customers based on established facts that had helped organizations in their achievements. However, the disruptive kind of innovation believes in such products, which are lesser in quality but match with the changing nature of customer behaviour (Keeley et al., 2013). This kind of innovation compels its followers in bringing the cheaper product to capitalise on the growing urgency for a lesser pricing of a product. Responsible factors influencing the inception of Entrepreneurship and innovation in the Company: Inception of entrepreneurship and innovation skills in the Toyota automobiles has the potential to bring the desired result for the Company (Scarborough, 2012). However, the serious failure of the Company in the China part has compelled it to go for a disruptive and a renewal kind of innovations (Shendage, 2012). Moreover, these innovations are extremely helpful in encouraging the Toyota Company for a cheaper production to match up with the market requirement. Nonetheless, the Company failed in capitalising the China market, which has created enough reasons for the adoption of these kinds of innovations (Rajasekera, 2013). The Toyota Company need to give solid fundamentals to its management for establishing respective roles for its management (Sundberg Sjdahl, 2012). This indeed is helpful in ensuring utmost care of the work responsibilities in the Company. There are numerous processes, which help in winning the competitive edge. These processes include determination of projects obj ectives and calculation of assumptions (Rajasekera, 2013). This can help in a comparative lesser failure in the business operations of the Toyota Company (Scarborough, 2012). However, to produce a desired result with the help of entrepreneurship and the innovation skills, it requires a deep study of the vehicle market in China. The main reason for the flop show of the Toyota Company in China was the high pricing (Idrac, 2013). The product, which the Company offered to the market, is much costlier than General Motors. The marketing personal of the Company misjudged their target customers in China, which resulted in a huge loss to the Company (Maimonides, 2013). The offering of the Company in the form of Yaris gained only an average of 1,250 car sales in a month. However, other soared high by selling more than 12,000 car sales in a month. Moreover, this has contributed significantly for the requirement of entrepreneurship and innovation skills in the Company to mitigate the loss occurred. SWOT analysis of Toyota: Strengths Huge brand image Worldwide supply chain Responsive innovation capabilities Based on responsive innovation capabilities, the Toyota Automobile has continually deployed numerous strategies to attain a leading place in the world of market. Sale of 10 million units is a feat, which no company has ever achieved (Hoque et al., 2013). Moreover, this simply describes the leadership quality in the Company. Weaknesses Wrong study of potential market such as China Comparatively costlier offerings Wide range of products, which adds loads of fields to take care of Inefficient approach to China resulted in a huge loss to the Company. Moreover, an incapable strategically approach resulted in an average show of the Company. Nevertheless, the Company has only around 5% shares in China, which is comparatively very low than the combined shares of Volkswagen and General Motors (Messaoud, 2013). Opportunities Rising demands in developing countries Growing curiosity in superior electronic vehicles Keeping on a close look on the current trend of some potential market, it is evident that enormous opportunities are there for the Toyota Automobiles. Nevertheless, the Company could not perform up to its reputation in China. However, some other potential markets such as India where Toyota can put their excellent show with the help of Suzuki Company. Nonetheless, Suzuki has a dominating performance in India with 50% of market shares (Ng Tan, 2015). Threats Domination of market by reasonable-cost competitors Comparatively quicker innovation of competitors Growing market trend for the low cost vehicles is a serious threat to the Toyota Company. This indeed has resulted in an average show of the Company in China. Moreover, the Company could not sustain their same reputation in China where other foreign companies such as Germanys Volkswagen has a healthy grow. The strategy to put high cost vehicles to the target market was an inefficient approach, which is evident with the market shares of the Company in China (Fung, 2014). Recommendation based on SWOT analysis: Production of low cost motors is the first recommendation for the Company to compete in the potential market such as China where they have shown an average performance. Making collaboration with Other Companies can work wonder in favour of the Company. For an example, Suzuki has 50% market shares in India. Moreover, this is a clear indication towards the fact that a joint venture of the Company with the Suzuki might produce a surprising result in India. This could also prove its worth in producing reasonable product offering in potential markets. To make a thorough study before designing the target market to meet with the requirements of the target customers. The serious failure in this part heavily affected the position of the Company in China. The Company need to bring rapid innovation skills in their offerings, which could help in producing customer friendly products that varies with the geographical and the cultural differences. Conclusion: The Toyota Company ever since its inception kept it engaged in deploying new thoughts to produce quality product. However, the Company could not sustain the same reputation in China, which is indeed the potential market in the world. The entrepreneurship and the innovation skills are the two most effective features of an organizational behaviour, which brings responsive nature in organizations with respect to the market inflation. Nevertheless, the collaboration of the Company with Suzuki in India might produce effective results in favour of the Company. To be a global leader, acquaintance with different kind of market with suitable offerings is of utmost requirement. Nevertheless, responsive approach towards entrepreneurship and innovation skills might work wonder in favour of the required market approach of the Company. References: Christensen, C. (2013).The innovator's dilemma: when new technologies cause great firms to fail. Harvard Business Review Press. Fung, A. (2014). International Business Strategies: A Review and Extension of Theories.Chinese economy,47(5-6), 116-130. Hoque, I., Faruque, M. O., Shahid, E. M., Pasha, S. H. A., Rahman, S. O. (2013). Analysis of Toyotas marketing strategy in the UK market. Idrac, I. (2013). How to make a Western brand successful in China: should it rely on its Western image or adapt to its products market? Imai, M. (2012).Gemba Kaizen: A commonsense approach to a continuous improvement strategy. McGraw Hill Professional. Keeley, L., Walters, H., Pikkel, R., Quinn, B. (2013).Ten types of innovation: The discipline of building breakthroughs. John Wiley Sons. Maimonides, S. P. (2013). Toyota: Dealing With Crisis in a Major (Foreign) Market. Messaoud, B. (2013). International Sales Strategy. Maketing, Sales and Distribution. Ng, J. C. Y., Tan, H. T. (2015). GOING GLOBAL: Do you have the Necessary Strategic and Resources FIT?.Indian Journal of Management Science,5(1), 96. Rajasekera, J. (2013). Challenges to Toyota caused by recall problems, social networks and digitisation.Asian Academy of Management Journal,18(1), 1-17. Scarborough, N. M. (2012). Essential of entrepreneurship and small business management.Instructor. Shendage, R. N. (2012). Entrepreneurship And Innovation. Shim, W. S., Steers, R. M. (2012). Symmetric and asymmetric leadership cultures: A comparative study of leadership and organizational culture at Hyundai and Toyota.Journal of World Business,47(4), 581-591. Sundberg, K., Sjdahl, E. (2012). Middle Managements perception of the change in competitiveness: A study of the strategic merger between Toyota and BT in Germnay.

Approaching Prayer †World Religion Essay

Approaching Prayer – World Religion Essay Free Online Research Papers Approaching Prayer World Religion Essay Most of us say we pray regardless if we are religious. This week’s focus is on opening up the subject of prayer. How it sounds, what it means, and why we do it. Prayer comes from the Latin root meaning to plea. Some say that prayer is done by action and just with words. Some say that prayer requires complete attention and ultimate focus; others believe that prayer is just an on going dialog with God. Anoushka Shankar Anoushka Shankar is a young musician. Her father is Ravi Shankar, the Hindu spiritual leader of the Beatles. She performs all over the world and recently released a CD entitled Chants of India. It is a collection of Hindu Prayers set to music. Teaching the message of Hinduism is often taught through stories. Using animals or kings, but there is always a moral and often it is delivered in the form of a chant. Shankar believes prayer to be extremely intimate and can be tough to share with other on stage. Chants are a different kind of a prayer. Hinduism is very tribal, in that there is a god of fire, a god of water. So one simply prays to the thing you are seeking help from. In prayers where the word Lord is used each Hindu can choose who or what that means. Shankar chooses to pray to a universal energy and she is less focused on the imagery of the Gods unlike her parents who have a favorite God that they most often pray to. Chanting is very much about the sound and the vibration that is created by the repetition and manner under which the chant is performed. You don’t really need to know what the sounds mean because the vibration that is created is often time the result. Shankar says English has too many words, it can be creative but not everything can be explained in a word. Because chants are often seeking a vibration she says that a feeling can be better expressed by this type of physical feeling. There is a lot of repetition in mantra. Some are said multiple times to produce a sound and others are simply the more you say it the better it feels. Stephen Mitchell Stephen Mitchell is a writer and translator. He learned Hebrew to read and translate the original Bible. He insists that prayer does not need to be religious. While reading the book of Joab, he was drawn to the elements of human suffering. He was interested in the idea of there being something beyond good and evil. Later in his life when he began to experience the text of the Hinduism his perception of God was revolutionized. He could sense the answers to Joab through his study in Hinduism. Absolutely unmixed attention is Prayer, French poet Simone Weil. Thus anyone doing something with great attention is considered prayer. For example some practicing piano draws on the same qualities of prayer. Mitchell also states that someone doing Zen Meditation is praying. You could say that praise is another mode of prayer. Not because of the longing but because of the appreciation and concentration involved with being in the moment. Praying and falling in love with life can often be compared. Do everything you do with gratitude, live life moment to moment appreciating life. To empty your mind and let your mind be at piece is a wonderful form of prayer. Roberta Bondi Bondi is an academic who kept prayer distant from her life until one day when a family crisis drew her to call upon it for peace. She has written beloved no non-sense books about the early mystical Christians. There is no right way to pray, it is important to find your way. The theology of the desert changed Bondis thinking about prayer. You dont need any reason to begin a pattern of prayer, it is about everyday life. It important to just show up for prayer, often in the way we think it is important to just show for family dinner. We often think that when we pray we have to be fully engaged and extremely focused. The fact is, if prayer is our end of our relationship with God, then we should treat it accordingly. Prayer is like being part of a family, we just need to show up and do the best we can do. Quote: If a man wants God to hear his prayer quickly, before a man prayers for anything else, even his own sole, he must pray for his enemies. Through this action God will hear his prayers. I think this quote speaks to the enter connectedness that we share with every other person on the planet. I think this also forces you to take a minute and realize that your enemy probably has a good number of the same problems that you have. Why think you are closer to God or closer to the truth then your neighbor, even if they are your enemy. 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Vietnam - reasons USA essays

Vietnam - reasons USA essays Evaluate the reasons for the USAs involvement and the changing role in what was to be an unwinnable war in Indochina. The USA initial involvement in Indochina was merely and investment in monetary form but as the war escalated it slowly increased its involvement with placing troops in the region until it could not escape. The USAs fear of the Cold War and loosing it reputation as The Superpower kept it from relenting. Domestic policies and the presidential election cycle also withheld the USAs ability to withdraw until it became too late. In 1947 the USA developed a policy of containment and Vietnam became part of the Cold War. Global dominance was at stake as the USA and USSR battled it out in Indochina and with the arms race. It was the Cold War that produced President Eisenhowers Domino theory You have a row of dominos set up, you knock over the first one and what will happen to the last one is the certainty that it will go over very quickly. The USA was afraid of the social, economic and political expansion of the USSR. The insecurity the USA incorrectly perceived lead them to use the Cold War to gain control after WWII. The USA was fiercely anti-communist and that communism was an international monolith controlled by Moscow. They did not believe that the revolution lead by Ho Chi Min was a nationalist organisation and the beginning of the decolonisation of the Asian region. So the USA began to give 500 million dollars in monetary aid to support the French. When this did not stop the Viet Minh the USA decided to send in troops as well. At the 1954 Geneva Convention the then Senator J.F.Kennedy said Vietnam is the central cornerstone of the South East Asia. The security of other Asian nations is at risk if Vietnam was to become communist. Vietnam represents a test of the USAs responsibility and determination in South East Asia. If we are not the parents then w...

Retention and Satisfaction Research Paper Example | Topics and Well Written Essays - 1250 words

Retention and Satisfaction - Research Paper Example Fleming and Stanway (2014) in their study to find out how the collaborative approach between facilitators and learning advisors towards ensuring student engagement found out that first-year students can benefit from the process. This collaboration is imperative especially considering that it allows students to ensure that they actively engaged in their learning; making it a priority within universities to help first years in their performance. Encouraging students to ensure that they are engaged in their learning is a process which helps them remain persistent in their education and helps in an increase in retention rates. Furthermore, the study implies that with better performance within the class environment, it becomes possible for students to achieve satisfaction. The study made by Fleming and Stanway (2014) can be contrasted to a past study by Pidcock (2001) who states that there is a difference between the retention rates of Hispanic and Anglo-American first-year college studen ts. This is because among Hispanic students, there is often very little reliance on external support to ensure their retention level and instead, they tend to be self-motivated in their learning process. The same is not the case among Anglo-American students who have a need for constant support from not only their families but also the institution to make sure that they do not drop out. This study is important because it allows for a greater perspective concerning retention rates within the different ethnicities in the United States.

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Entrepreneurship - Essay Example What remains after establishment of the firm is managing the enterprise into a successful firm. 2. Application of technology in modern businesses cannot be underestimated. Most business processes are heavily dependent on modern technology. For instance, computer technology has made it possible for entrepreneurs to analyse market conditions, formulate market models, and integrate the various business concepts into practice. Therefore, technology is an overwhelmingly important tool for creativity and innovativeness in that great ideas can be tried and put into practice using technology. It is also important to note that successful entrepreneurs are flexible to fiscal changes in the market. Business in the modern world has become increasingly competitive and dynamic thereby demanding high degree of business flexibility. Competition may change business conditions and fiscal policies as well and therefore, successful entrepreneurs need to be well equipped to anticipate and prepare for these changes. Otherwise, it would be difficult to maintain viable business enterprises without a clear understanding of prevailing and even future market

Coca Cola Situational Analysis

Coca Cola Situational Analysis We can all proudly say for a beverage brand like Coca-Cola that nobody is unaware of it in the entire globe as it has surely become a household name for all of us. It would be interesting for us to know about its origin prior to know its critical marketing strategies and companys belief to make it up to this stage. Coca-Cola was discovered, we would rather say invented in 1886, just out of curiosity to know what the mixture of certain ingredients does. It was John Pemberton, an Atlanta based pharmacist, who created this amazing mixture of fragrant and caramel coloured liquid. He then took that mixture to the nearest pharmacy to get it carbonated and the thing that came up is now has become a greatest known brand in this world. In the initial stage, Coca-Cola had sold just 9 glasses a day for an entire year. But, a century later it has produced nearly 10 billion gallons of syrup. After just three years of this invention, an Atlanta based businessman Asa Griggs Candler acquired rights of the business and brand in just  £1500. He then became the first official president of Coca-Cola enterprise. As a natural salesperson Asa Candler started marketing the brand in 1893. He found out various brilliant and innovative ideas of promoting the brand. He started distributing promotional coupons for complimentary taste of the beverage, and outfitted distributing pharmacists with clocks, urns, calendars and apothecary scales bearing the Coca-Cola brand. People saw Coca-Cola everywhere, and the aggressive promotion worked. That was the start it needed and successfully achieved. Further the company grown after its expansion to the other parts of US territories and of the world. During its journey from 9 glasses a day to over 9 billion servings a day around the world, Coca-Cola Company has struggled hard over time to safeguard the company and the brand. It has mainly focussed on advertising as their main strategy for expansion. Many brand tags have changed from time to time like Demand the genuine and Accept no Substitute. It was to make customers aware of brands value and keep them away from buying substitute products of Coca-Cola. Market Share Being the biggest company in the soft drink industry, Coca Cola enjoys the largest market share. This company controls about 59% of the world market. Global Market Share The market of the company is geographically vast and it is controlling it with great success. In 2002, the company grew their carbonated soft-drink business by nearly 250 million unit cases and generated record volumes. Because carbonated soft drinks are the largest growth segment within the non-alcoholic ready-to-drink beverage category measured by volume, that is why they are focusing more on this and they are continually increasing the pace because they know that accelerating this pace is crucial to their future success. Thus they are increasing their market day by day. The operation income earned by Coca Cola Company can be illustrated by the following pie chart. This strategy has worked a lot and it has helped them to become the Worlds leading Soft Drink Company. The global unit sale of the Coca Cola Company is increasing from the last ten years. The data of the global unit sale of the Coca Cola Company can be represented by following chart. So there is positive growth in the market of the Coca Cola Company. There is a worldwide volume increase by 4% with strong international growth of 5%. This is only due to the innovative marketing programmers, which has deepened the relationship of the customers and Coca Cola. The financial health and success of their bottling partners is a critical component of The Coca-Cola Companys ability to build and deliver leading brands.In 2002, the company had worked with their bottlers to turn good intentions into reality by improving the system economics. The results in 2002 reflect this steadily improving and mutually constructive relationship between the Company and their bottling partners. The main reason behind this relationship is to continue realizing shared opportunities for growth, with closer coordination of operations including customer relationships, logistics and production. Market Share by Area: Coca Cola is the world-renowned soft drink and the company is currently operating throughout the world. The worldwide total is about 17.8 billion. The operation review according to the segments is as follows. Operation Review The volume is least in the Africa and most in the North America. The data about the market share of this company area wise is given in the following table. The above table shows the geographical earning of the Coca Cola Company and from this data; we can find out that the customers of Coca Cola are increasing which is shown by the companys per capita income. Unit case equals 24 eight-ounce servings.  The column, which shows the non-alcoholic beverages consist of commercially, sold beverages, as estimated by the Company based on available industry sources. The country column is derived from The Companys unit case volume while the industry column includes non-alcoholic ready-to-drink beverages only, as estimated by the Company based on available industry sources. In Asian population, which is the satisfied customer of Coca Cola, is approximately 3.2 billion and the average consumer enjoys close to two servings of our products each month. Through an intense focus on Coca-Cola, innovation and new beverages, the company has achieved volume growth of 10 per cent in 2002. With developing economies and populations, this region has strong long-term potential, and the company is building an exciting family of beverage brands in addition to expanding the popularity of our core brands, led by Coca-Cola. In China, for example, sales of Coca-Cola increased 6 per cent. The total unit case sale of Coca Cola in Asia can be shown by the following pie chart. So the company is emphasizing more in this area and is trying to develop a strategy, which can increase the growth of the consumption of Coca Cola by the people of Asia. Among the countries of Asia, Japan has the highest percentage, which is about 29%. Among others, Pakistan, India and Bangladesh are those countries where the average consumption is increasing day by day. PRODUCTS: There are different brands of the Coca Cola Company, which are currently in use through out the world. This company not only deals in the carbonated drinks but also other drinks. While launching its product, the marketing team considers the culture of the country. Major brands of coca cola Coke Sprite Fanta Diet coke Coke classic The overall volume of this company is as follows. The commitment of the company is to devote resources to water only in markets where it expects profitable growth. This strategy has paid dividends. The company has successfully applied its approach to brands in several key markets, including Ciel in Mexico, Mori No Mizudayori in Japan, Bonaqua in Russia and Kinley in India. Backed by a strong network of bottling partners through out the United States, Dasani became the nations fastest-growing water brand. In Eurasia, the entire Turkuaz brand team worked together to launch Turkeys first purified water brand. This year, Coca-Cola Company also successfully energized a major piece of its beverage strategy-water. By the end of 2001, its bottled water volume exceeded 570 million unit cases, making it the second biggest contributor to the growth of the company after carbonated soft drinks. Three of the water brands, Dasani, Ciel and Bonaqua each achieved sales of over 100 million unit cases for the year. In 2001and 2002, the company has also made good progress in coffees and teas. Beverage Partners Worldwide, the renewed and strengthened marketing partnership with Nestlà © S.A., began operations in 2001. This partnership combines Nestlà ©s knowledge in life science, research and development with the expertise of Coca Cola Company in brand building and distribution. At the same time, the company grew Georgia coffee in Japan by 3 percent through award-winning marketing in a category that was flat for the year. Also in Japan-where The Coca-Cola Company is the leader in the total tea category, the second-largest category in the non-alcoholic ready-to-drink segment-it launched Marocha Green Tea. With sales of 46 million unit cases for the year, Marocha Green Tea is the fastest-growing product in the fastest-growing category: green tea. The popularity of Marocha is also recognized by the industry with a leading trade journal naming Marocha the most popular new food and beverage product of the year. STRATEGIC PLANNING In the year 2002, the company had a great success, as the strategy worked which resulted in making Coca Cola Company the worlds leading company. In 2001, company accomplished the crust of its strategy as Worldwide volume increased by 4 percent with strong international growth of 5 percent and clear signs that our North American business is growing solidly and predictable. Earnings per share grew by 82 percent, as we delivered on our commitment to create volume growth while aggressively Return on common equity grew from 23 percent in 2000 to 38 percent this year. Return on capital increased from 16 percent in 2000 to 27 percent in 2001. The company has generated free cash flow of $3.1 billion, up from $2.8 billion in 2000, a clear indication of its underlying financial strength. The strategy for the future of the company is very straightforward. The marketing strategy for the year 2002 is as follows, Accelerate carbonated soft-drink growth, led by Coca-Cola. Selectively broaden the family of beverage brands to drive profitable growth. Grow system profitability and capability together with our bottling partners. Serve customers with creativity and consistency to generate growth across all channels. Direct investments to highest potential areas across markets. Drive efficiency and cost-effectiveness everywhere. MAJOR COMPETITOR PEPSI INTERNATIONAL HISTORY PepsiCo is a world leader in convenient foods and beverages, with revenues of about $27 billion and over 143,000 employees. The company consists of the snack businesses of Frito-Lay North America and Frito-Lay International; the beverage businesses of Pepsi-Cola North America, Gatorade/Tropicana North America and PepsiCo Beverages International; and Quaker Foods North America, manufacturer and marketer of ready-to-eat cereals and other food products. PepsiCo brands are available in nearly 200 countries and territories. Many of PepsiCos brand names are over 100-years-old, but the corporation is relatively young. PepsiCo was founded in 1965 through the merger of Pepsi-Cola and Frito-Lay. Tropicana was acquired in 1998 and PepsiCo merged with The Quaker Oats Company, including Gatorade, in 2001.would entertain the listener with the latest musical selections rendered by violin or piano or both. The new name, Pepsi Cola, is derived from the two of the principle ingredients, Pepsin and Kola Nuts. It was first used on the August 28. At that time, Bradhams advertising praises his drink as Exhilarating, invigorating, aids digestion. 1990-2002 The advertisement of the Pepsi changes to, You got the right choice baby, Uh-Huh! .With the extensive usage of the stars in the ads, the popularity of Pepsi increase. In 1992 Pepsi-Cola formed a partnership with Thomas J. Lipton Co. Today Lipton is the biggest selling ready-to-drink tea brand in the United States. Outside the United States, Pepsi-Cola Companys soft drink operations include the business of Seven-Up International. Pepsi-Cola beverages are available in more than 190 countries and territories. In Asia, they selected Lahore to make their regional office. This was done in 1970. This regional office is monitoring all the operations carried out in South West Asia. As in Pakistan, they only entered beverage industry. They have eleven bottlers covering whole Pakistan. The plant operating here is Riaz Bottlers (Pvt) LTD. This plant was established at Lahore in 1974. The total capacity of the plant is 30,000 cases per day. They have four filling lines in the plant operating on the three shift bases. Each shift is of eight hours. They have permanent work force of 750 people and them employee approximately 1000 people more on temporary basis during summer season. Pepsis Products Pepsi Teem Mirinda Pepsi Max Pepsi Lemon Pepsi Blue Mountain Dew 7up PROMISE OF COKE The basic proposition of our business is simple, solid and timeless. When we bring refreshment, value, joy and fun to our stakeholders, then we successfully nurture and protect our brands, particularly Coca-Cola. That is the key to fulfilling our ultimate obligation to provide consistently attractive returns to the owners of our business. TARGET MARKET Cokes commercials basically based on young generations, So, the young generation is the target market of Coke because they want to represent Coke with the youth and energy but they also consider about the old people they take then as a co-target market. MAJOR SEGMENTS Major segments are basically those people who take this drink daily and those areas where the demands is higher then the other areas. There are so many people who take this drink daily and those people who take weekly and those who take less often are always there as well. So, their basic segments are those people who take this drink regularly. FACTORS AFFECTING SALES There are so many factors, which affects the sale of coke. Here we are discussing three major factors which effects coke. Per capita income Competitors Weather Per Capita Income First we will discuss about Per capita income. This is major factor that affects the sale of this soft drink. Because which every passing year budgets are becoming very strict and tight in order to purchase things. So the disposable incomes of the people are coming down. They spend heavily on rents, utilities, and education and basic necessities and after that when they get extra money they think about this soft drink .So the decreasing per capita income effects badly in selling and production of this soft drink. And to get through with this difficulty there is need to increase the level of per capita income of Pakistan because it is much lesser than the rest of the countries. Competitors Cokes major competitor is PEPSI and there is no hesitation to say this because everyone knows that and all the other cold drinks and water, coffee, tea is the competitors. Weather Weather is the third major factor in effecting the Cokes selling. This is underdeveloped market so the cokes consumption in summers is 60% and in winters is 40%. MAJOR CUSTOMERS NEED First of all the majority dont care that what they are going to have. In other words, they dont care before drinking that whether it is Pepsi or coke. They dont actually differentiate between these two brands in order to their tastes. Consumers basically drink what they get. They believe on WHAT COLD THEY SOLD Consumers availability in brands is basically works like: Push availability Pull consumers demand. For this reason, Coca-Cola has provided their coolers and freezers in the market. They have maximum number of coolers and freezers in the market. They provide this infrastructure free of cost just to provide child coke to their customer, which they want to be purchase. Their salesman and mechanics regularly visit all the shops where coke has its infrastructure to check that either it is in proper condition or not, if not then they immediately change or repair it. STRATEGIES OF QUALITY After Micro and macro analysis Brand coke is primarily role Enhance competition moments When people watch cricket Through commercialization Fun time Though these strategies, there could be better understanding and better connection with the public. These are the key consumption. THREATS FROM COMPETITORS Threats are well planned. Price is the major threat. When price goes certain beyond the exact price whether come down or go higher its effects the consumption of soft drink. Because when the price goes higher people go for the substitute of coke i.e. Pepsi. And when price goes down they think that there is must be something wrong in it. In short it all depends on customers perception. TARGETS THAT WOULD LIKE TO ATTAIN Every organization runs on the bases of profit maximization so Coke is also looking for a high profit margin. There are three major ways of making money Overnight profit Windfall profit Ethical and un-ethical ways Over Night Profits They could be overnight profit that is for the number 1 brand for the year. This could be got my increasing sales volume Windfall Profit There can be windfall profit. They are the extras profit. When the consumption is on boom. So, there is different kind of profits. Ethical and Unethical Ways Profit can also get through ethical and unethical ways. They believe on this quote Everything is fare in love and war. Some profits stays for some time like overnight profits and some just come and go like wind fall profits. And they can also get profit through different approaches. EXPANDING TARGET MARKET In last 2 years Coke has come back in aggressive manner. Consumer has choice Attractive brand name Brand differentiating Consumer Has Got Choice Now the consumer has got choice. Because now they know the name of another big brand, though coke is the 2nd best name but it can get a better position after some time Attractive Brand Name Now the consumers know the Name of Coke, because Coke is the name, which is the most popular after the word ok. So people can better differentiate brands with each other. Brand Differentiation Now different companies have got different brand names. So, people can distinguish between brands. Two major brands coke and Pepsi also have brand names. Coca Colas Brand Coca cola is US brand. Because they believe in the togetherness, being people together and friends are being together. Coca Cola strongly believes that Pakistani temperament is US not ME Pepsis Brand Pepsis brand is basically is basically ME branded. They use the temperament of ME. In contrast to Coke they believe on individual struggle. THREATS AND OPPORTUNITIES FOR PRICE Opportunities If Coke is considered a luxury product. Then there is the tax rate system 15% sales tax 20% excise duty 27% goes to government 03% In making Budget After paying all these taxes coke has to pay electricity charges. We have to spend on distributions. After paying all these expenses Cokes margin squeezed and consumers have to pay for increasing tariffs. These are the opportunities through which we can increase the price and can get profits. Threats There are much more threats in increasing prices. Because same problem of substitute. If Coke increase the price lets say 1 rupee. Then people definitely wont go for coke. They have the best substitute of Coke that is Pepsi. So these are the threats in increasing prices. Coke will lose the margin of its profit and can face loss. STRATEGIES OF GETTING GOALS I.E. HIGH PROFITS To increase the price is the least thing, which Coke can adopt. There are so many ways through which Coke can increase the profits. Some major ways are as follows. Volume can be increased Interest level of consumers To take part in energetic festivals How to increase the volume of consumers? Coke can increase the volume by expanding the industry of coke. Through advertisements, offering different interesting things to attract people towards this product. How to increase the interest level of consumers? Coke is increasing the interest level of consumers by offering different flavors. For example Coke is increasing the number of flavors in Fanta, this is one of the product of coke. Through offering different flavors Coke can increase the Level of consumers and through this profits can be gained. How to take part in energetic festivals? Coke is already taking part in the festival like Basant since last 3 years. Coke offers different attractive things in their festival and through this Coke gained high profit and consumption of coke increased on these occasions. And this year in this year 2002 people were anxiously waiting that what interesting thing coke is going to offer. MARKETING STRATEGY Our local marketing strategy enables Coke to listen to all the voices around the world asking for beverages that span the entire spectrum of tastes and occasions. What people want in a beverage is a reflection of who they are, where they live, how they work and play, and how they relax and recharge. Whether youre a student in the United States enjoying a refreshing Coca-Cola, a woman in Italy taking a tea break, a child in Peru asking for a juice drink, or a couple in Korea buying bottled water after a run together, were there for you. We are determined not only to make great drinks, but also to contribute to communities around the world through our commitments to education, health, wellness, and diversity. Coke strives to be a good neighbor, consistently shaping our business decisions to improve the quality of life in the communities in which we do business. Its a special thing to have billions of friends around the world, and we never forget it. MARKET POSITIONING Product Range The total range of Coca Cola company in Pakistan includes: Coke. Sprite. Fanta. Diet Coke. And company offers their products in different bottle sizes these includes: SSRB (standers size returnable bottle) LRB (litter returnable bottle) NRB (no return bottle) or disposable bottle PET 1.5 (1.5 litter plastic bottle) CANS (tin pack 330 ml) Packing Coca cola products are available in different packing 24 regular bottle shell 6 bottle pack for 1.5 pets 12 bottles in a pack for disposable bottle 24 cans in one pack. PRICE STRATEGY Trade Promotion Coca cola company gives incentives to middle men or retailers in way a that they offer them free samples and free empty bottles, by this these retailers and middle man push their product in the market. And thats why coca cola seen more in the market. And they have a good sale in the market because according to the expert which product seen more in the market that sells more. Seen as sold They do agreements with a shop keepers and stores to exclusive sale in that stores. These stores are called as KEY accounts in their local language. And coke also invest heavy budget on these stores and offers them free samples and free bottles and some time cash incentives. Different Price In Different Seasons Some times Coca Cola Company change their product prices according to the season. Summer is supposed to be a good season for beverage industry in Pakistan. So in winter they reduce their prices to maintain their sales and profit. But normally they reduce the prices of their pet bottles or 1 litter glass bottle. PROMOTION STRATEGIES Getting shelves They gets or purchase shelves in big departmental stores and display their products in that shelves in that style which show their product more clear and more attractive for the consumers. Eye Catching Position Salesman of the coca cola company positions their freezers and their products in eye-catching positions. Normally they keep their freezers near the entrance of the stores. Sale Promotion Company also do sponsorships with different college and schools cafes and sponsors their sports events and other extra curriculum activities for getting market share. UTC Scheme UTC mean under the crown scheme, coca cola often do this type of scheme and they offer very handy prizes in it. Like once they offer bicycles, caps, tv sets, cash prizes etc. This scheme is very much popular among children. DISTRIBUTION CHANNELS Coca Cola Company makes two types of selling Direct selling Indirect selling Direct Selling In direct selling they supply their products in shops by using their own transports. They have almost 450 vehicles to supply their bottles. In this type of selling company have more profit margin. Indirect Selling They have their whole sellers and agencies to cover all area. Because it is very difficult for them to cover all area of Pakistan by their own so they have so many whole sellers and agencies to assure their customers for availability of coca cola products. FACILITATING THE PRODUCT BY INFRASTRUCTURE For providing their product in good manner company has provided infrastructure these includes: Vizi cooler Freezers Display racks Free empty bottles and shells for bottles ADVERTISEMENT Coca cola company use different mediums Print media Pos material Tv commercial Billboards and holdings Print Media They often use print media for advertisement. They have a separate department for print media. POS Material Pos material mean point of sale material this includes: posters and stickers display in the stores and in different areas. TV Commercials As everybody know that TV is a most common entertaining medium so TV commercials is one of the most attractive way of doing advertisement. So Coca Cola Company does regular TV commercials on different channels. Billboards And Holdings Coca cola is very much conscious about their billboards and holdings. They have so many sites in different locations for their billboards. EXPECTATIONS FOR THE COMING YEAR Every thing starts from the attitude of consumers behavior. And the basic key to attract the consumers is to throw the money away. And positive feeling felling with the brand, which they used to have Coke wants to advertise their products heavily in the coming year. And it will take the 10% of their profits. And when we take it as a global level it is $ I billion. Coming year is the challenging year for the industry of Coke. They have to take lots of decisions that how to increase the production and where they have to spend money. For gaining success in coming year they have to have some important things like: Loyal consumers are important for companys success. Workers should be the brand centric not the promotion centric. They should know how much to for the brand activities. They should also know that how much to do with the promotion activities for brand. HOW COKE DETERMINE THE YEARLY BUDGET Coke determines its yearly budget by the Sales volume Profitability Target volume Sales Volume Coke determines its yearly budget through the sales volume. They first concentrate on the thing is what is the condition of their sales? if the condition is good of their sales then they definitely increase their production and sales volume. Otherwise they concentrate on their old strategies. Profitability: The second thing through which they determines budget is the profit .if they r getting profits with the high margin, then they definitely want to increase their profits in the next coming year. Every organization runs on the basis of getting high profits. No organization wants to face Loss in their business. To get profit is the first priority of the Coke. Target Volume: To run the business every industry has some targets, which they want to achieve in a specific time period. If industry achieves those goals in that period then for the coming year it increases the volume of the target. So Coke Follow the same thing it has also some goals and targets to achieve in the given time period. When they succeed to achieve that target then they increase their target volume in the next year.

Rodgers and Hammerstein Essay -- essays research papers

Rodgers and Hammerstein Collaborations Oklahoma! The first collaboration of Rodgers and Hammerstein was entitled Oklahoma! The idea of the musical came from a play called Green Grow the Lilacs, written by Lynn Riggs in 1931. This story is about the state of Oklahoma at the turn of the century, when the Indian Territory joined the United States. It is the story of a girl named Laurey Williams and her (sort of) love triangle with two boys by the names of Curley McClain and Jud Fry. Laurey is in love with Curley, but she attends a dance with Jud instead. At the dance, Curley surprised Laurey by bidding an enormous amount on the basket of food she has prepared. They soon marry, and after the wedding, Jud starts a fight with Curley, but he loses. Jud is accidentally stabbed, but Curley was acquitted. Curley and his new wife live happily ever after in the great place of Oklahoma.   Ã‚  Ã‚  Ã‚  Ã‚  This musical opened at St. James Theatre on March 31, 1943 and ran for 2,212 performances. It was directed by Rouben Mamoulain and choreographed by Agnes de Mille. Oklalahoma! became so popular that it was decided to make it into a movie. The movie would be pretty similar, including some of the musical’s famous songs, such as â€Å"Oh, What a Beautiful Mornin’,† â€Å"The Surrey With the Fringe on Top,† â€Å"People Will Say We’re In Love,† and â€Å"Oklahoma.†   Ã‚  Ã‚  Ã‚  Ã‚  The film version of the same name was released October 11, 1955. Agnes de Mille again, choreographed it. Shirley Jones played the role of Laurey Williams, while Gordon MacRea played Curley McClain. Carousel On April 19, 1945 the musical Carousel opened at the Majestic Theatre in New York. It was based on the play entitled Liliom by Ferenc Molnar. This was a story about a young man named Billy Bigelow and his young wife Julie Jordan. Billy is a carnival barker, but soon looses his job. This upsets him because he knows that Julie is about to have a child, so he attempts to get more money by means of robbery. He then is forced to kill himself to escape arrest. Billy then goes to Heaven. Some time later, Billy is allowed to go back to earth for only 24 hours to see his unhappy daughter Louise, who is 15 years old. Billy steals a star to give to his daughter, but she refuses it. He slaps her in the face, but she isn’t upset by the action. Billy gets to know his daughter and gives her a better... ... and Hammerstein was also their last. The musical came from â€Å"The Trapp Family Singers,† by Maria Augusta Trapp. It opened on November 16, 1959 in New York and ran for 1,443 performances.   Ã‚  Ã‚  Ã‚  Ã‚  This was the story of a girl named Maria Rainer who is sent to the house of a widower named Capt. Georg Von Trapp, to watch over his children. They both fall in love with each other, but say nothing because Georg is engaged to a wealthy woman named Elsa Schraeder. They realize they are in love, and soon get married. They are forced to leave Austria because it has been invaded by the Germans. Georg must return to the navy. The two and the children escape the Germans.   Ã‚  Ã‚  Ã‚  Ã‚  Many songs were incorporated into the story line, such as â€Å"The Sound of Music,† â€Å"My Favorite Things,† and â€Å"So Long, Farewell.†   Ã‚  Ã‚  Ã‚  Ã‚  The Sound of Music soon became a film. It premiered on March 2, 1965. Julie Andrews played the part of Maria, who played Cinderella before. There has been at least one revival since, on March 16, 1998 in New York. http://www.geocities.com/ding3371/ http://www.geocities.com/Broadway/Booth/7900/

Which season is your favorite

Which season is your favorite? Why? Would have to say that summer is my favorite season of all. First off, it means that school is out and can do whatever I want. Next, it means that there are more daylight hours to enjoy. And thirdly, summer is a time to enjoy being outside in the warm sunshine. Summer is my favorite season of all because of these reasons. First of all, summer is when school is out and can spend all my time playing both outside and in. My parents encourage me to get out in the sunlight as much as possible and this is fine since my friends ND through the woods outside our neighborhood.Of course, it rains quite frequently in the summer as well, so we usually try to hang out in one another's houses. We always have a great time together in the summer, because we have all the time we need to have fun. Another thing that makes summer my favorite season Of all is that there's more daylight hours to enjoy. The sun stays out longer, usually sometime after eight in the evenin g. This means that there's a lot more lay and get a suntan, so long as I don't do it for too long, don't want to get burned.The sun is the reason why we go out and it just means we can be out longer during the summer. The last reason is that it's the warmest time of year for us and we don't get very much warm weather where we come from. For most of the year, its usually cool and wet or cold and icy. We only have three months of reprieve from the chill and wet and that is summer. When my neighbors and want to celebrate the summer, we go out, have barbecues, or just sit and talk outside. This is a good thing to do at night, when the heat of the day lingers in the night air.So the warmth of he summer air is a rare treat for us and we relish It when it comes around each year. So summer is my favorite season of all because it's the time of year that really puts together everything I like to do and experience. There's no school in the summer so we can really have all the fun we want durin g the day. There's more daylight during the day so there's more day to enjoy. And the warmth of summer is something we only have a limited time to enjoy throughout the rest of the wetter, colder parts of the year for us. That's why summer is my favorite season.

Disney Strategic Initiative Paper Essays

Disney Strategic Initiative Paper Essays Disney Strategic Initiative Paper Essay Disney Strategic Initiative Paper Essay Disney Strategic Initiative Paper Tammy Adams, Kecia Darnell, Chelsea Hensley, Elizabeth Munns, and Zameika Williams University of Phoenix FIN 370 Professor Stephen Beadnell October 18, 2010 Strategic Initiative Paper Introduction This paper will address the strategic and financial planning associated with the operations of Disney. In addition, the paper will show the correlation between strategic and financial planning. The impact of the organization’s initiative costs, sales, and associated risks the organization encounters during the financial and strategic planning will be addressed. Thus, the financial planning process provides a tool for preparing for the future working-capital requirements of the firm. † (Keown, 2005) The Walt Disney Company currently has many strategic plans in action; in 2005 the Company’s CEO, Robert Iger, ordered a restructuring of their Corporate Strategic Planning Division. The strategic planning department is now being incorporated i nto each of Disney’s four segments which include Studio Entertainment, Parks and Resorts, Consumer Products and Media Networks, as well as Disney’s International Organization. They are also utilizing smaller groups focusing on developing Disney’s five year plan as well as acquisition opportunities, new technologies, and emerging businesses. â€Å"Strategic planning will continue to play an important role in identifying the opportunities and challenges presented to our company as we grow our leadership position as the most valuable entertainment brand in the world,† said Mr. Iger in his 2005 announcement of the restructuring project (News Release, para. 3). Strategic planning for The Walt Disney Company (2005) has been â€Å"an essential catalyst to Disney’s growth by identifying new opportunities and expanding existing business† (News Release, para. 4). They are using this new structure to create efficiency, accountability, and empowerment in the ongoing efforts of each business unit leader to create new entertainment experiences which will ultimately generate more long-term value for shareholders (The Walt Disney Company, 2005). Their strategic planning procedures have worked for many years, and a restructuring brought more attention to an area of financial planning that is extremely important. Disney’s efforts to stay at the head of the market have certainly proven to be effective as well as very beneficial. As a result of restructuring and creating multiple departments within Disney, the organization’s financial planning is efficient. The organization has identified financial goals, prioritized those goals, and developed a financial plan by using the legacy information to determine the organization’s financial forecast. The organization focuses on key relationships that will provide additional resources for the business, and create a positive profit. The strategic planning division was dismantled to create a more efficient operation. The organization used vital information created by the strategic planning division to have a profitable future. â€Å"The strategic planning unit was fashioned by Mr. Eisner and others at Disney to create a dynamic tension between the units and the corporate suite. But as the business units grew over the years, the executives who ran them chafed under strategic plannings oversight. † (Holson, 2005) One particular area that Disney could potentially have an impact on Disney costs and sales is with online movie viewers. With certain developments such as Netflix, movie watchers are able to stream movies from the comfort of their own home. While Disney previously established an agreement that entitled the Disney Company to licensing fees, those charges did not incorporate people that were able to access movies online. According to an online article entitled, Disney May Raise Costs for Netflix, 2010, Disney is concerned that they will miss out on significant licensing revenue as the number of Netflix subscribers that watch movies online through Netflix’s streaming service increases. The situation between Disney and Netflix could lead to a direct impact on costs and sales for both Disney and Netflix. However, focusing primarily on the impact the Disney Company, the effects could be more drastic. One scenario is the parties do not reach an agreement in regard to the streaming fees Disney wants to charge Netflix and the companies discontinue business. Netflix will no longer provide Disney movies for rent, this could lead to a decrease in potential sales and free advertising for Disney. It could be said that Netflix users will select from a the remainder of the selection of movies available, however, according to the article, the likelihood is that Netflix will negotiate with The Disney Company so there are no limitations put on the amount of streaming video Netflix can offer . This will actually increase the current acquisition costs for Netflix at an estimated incremental one percent acquisition cost. There will be a positive impact on sales for Disney due to the additional charges able to be acquired through attaching fees to the online streaming content. As a result of restructuring and creating multiple departments within Disney, the organization’s financial planning is efficient. The organization has identified financial goals, prioritized those goals, and developed a financial plan by using the legacy information to determine the organization’s financial forecast. The organization focuses on key relationships that will provide additional resources for the business, and create a positive profit. The strategic planning division was dismantled to create a more efficient operation. The organization used vital information created by the strategic planning division to have a profitable future. The strategic planning unit was fashioned by Mr. Eisner and others at Disney to create a dynamic tension between the units and the corporate suite. But as the business units grew over the years, the executives who ran them chafed under strategic plannings oversight. † (Holson, 2005) The Walt Disney Company is the worlds largest media conglomerate, with assets encompassing movies, television, publishing, and theme parks, focusing on key relationships that will supply supplementary capital for the company, and generate a constructive income while combining it magic with Netflix’s and other upcoming companies. The Walt Disney Company is the most victorious organizations in the practice of strategic planning. These organizations not only benefit from building and executing a plan, but they benefit form the thought process itself. A plan is a highway to success, and the planning process signifies organizational leadership and heightens the communication of significant company information. Today’s unstable market demands that employees, work groups, and organizations have a comprehensible consideration of their roles, products and services the Walt Disney Company has to offer, as well as the processes the company use to find the way of opportunity to create an outcome-based organization culture. Combining Strategic planning, impact cost and sales, and the risks that come wit them The Disney Company has managed to stay on top building many hotels and resorts for families and those young at heart with the thrill of a lifetime with more to come. References Disney may raise pricesfor netflix. 2010. retrieved October 16, 2010 from http://seekingalpha. com/article/186250-disney-may-raise-costs-for-netflix Holson, L. (2005, March 26). Disney Intends To Overhaul Planning Unit. New York Times, p. C2. Retrieved on October 16, 2010, from Apollo online library: EBSCO host database Keown, A. , Martin, J. , Petty, J. , Scott, D. (2005). Financial Management: Principles and Applications, Tenth Edition. Pearson Prentice Hall The Walt Disney Company. (2005). Disney Corporate. Retrieved on October 16, 2010, from http://corporate. disney. go. com database

The Role of Cordelia in King Lear Essays

The Role of Cordelia in King Lear Essays The Role of Cordelia in King Lear Paper The Role of Cordelia in King Lear Paper Essay Topic: King Lear Although Cordelia appears in Act I, Scene I and disappears until Act IV, she has an enormous impact on the play as a whole. It is generally acknowledged that the role played by Cordelia in King Lear is a symbolic one. She is a symbol of good amidst the evil characters within the play. Since the play is about values which have been corrupted and must be restored, it is not surprising that the figure who directs the action must be embodiment of those values which are in jeopardy – love, truth, pity, honour, courage and forgiveness. Cordelia’s reply does not initiate the tragedy; Lear’s misguided question does that. Her â€Å"nothing† sets her father’s tragic journey in motion. There is nothing wrong with her remarks. Cordelia is a catalyst and sparks action in the play. Her actions at the start of the play provide us with an explosive opening and create much suspense. Her behaviour prompts Lear’s stupidity and subsequent action. Her refusal to â€Å"heave her heart into her mouth† causes Lear to banish her and he ends up at the mercy of his two evil daughters. If Cordelia had not spoken as she did, Lear would never have embarked on his journey of rediscovery. Her scenes with Lear in Act IV provide much poignancy and show the reader how much Lear has changed. She acts as a perfect foil for her evil sisters, Goneril and Regan. Her reaction to them at the start of the play leaves the audience interested but suspicious. Her words â€Å"nothing, my lord† and Lear’s actions arising from them trigger the theme of â€Å"nothingness† in the play. She also brings the theme of â€Å"appearance versus reality† to the forefront. She personifies true love in the play. Words can eloquently describe love but they do not express it. Only behaviour expresses it. She forgives her father and strives to look after him despite his betrayal of her. She honours her filial duty within the play. Both she and Edgar are needed in the play to represent good. If they were not present in the play the audience would have a very pessimistic view of the world. Even at the risk of losing Lear’s love and her inheritance, she refuses to indulge in the flattery that Lear demands. She is disgusted at her ercenary and calculating sisters, who deceive their father. She prefers to â€Å"love and be silent. † â€Å"Unhappy that I am, I cannot heave My heart into my mouth: I love your majesty According to my bond; now more now less. † Cordelia personifies integrity, honesty and love throughout the play. By her very nature she is unable to flatter or curry favour since dishonesty is not part of that nature. She represe nts the truth and it is against the backdrop of her loyalty and undying love for her father that we measure Lear’s arrogant behaviour. Cordelia’s disinheritance and banishment are frighteningly disproportionate to the â€Å"sin† she has committed in not flattering Lear. So too, is Kent’s treatment at his hands. This concept of disproportionate consequences for actions done, underlines how monstrous Lear’s arrogance is, as well as his petty tyranny and his lack of self-knowledge. However, the horrors Lear himself will have to suffer later in the play, as a result of his own folly, will also be out of all proportion to his initial blunder. Without Cordelia in the play, these actions would not have been sparked in Lear. The rivals for Cordelia’s hand are interestingly contrasted in Act I Scene I. Burgundy is mercenary, refusing Cordelia’s hand when she is offered â€Å"new-adopted to our hate† and without a dowry. France on the other hand is a sensitive, courteous prince who sees her now â€Å"most rich, being poor. † He ignores Lear’s spiteful advice â€Å"to advert your liking a worthier way. † France takes her as his queen. He admires her personal qualities and it is for those that he wants to marry her. Cordelia’s role in the play here is to highlight how shallow Burgundy is and how he only wanted her for her land and status. She represents goodness, love and bravery in this scene. When she is unjustly treated by her father, Cordelia does not hurt or condemn either Lear or her sisters but gently forgives her father. â€Å"The jewels of our father, with wash’d eyes Cordelia leaves you: I know you what you are. Use well our father. † She also represents forgiveness in the play. In Act IV, celestial language is used to capture the lyrical and spiritual nature of her forgiveness. There she shook The Holy water from her heavenly eyes † Absolute love includes absolute forgiveness. When she says she â€Å"has no cause† to hate Lear, she is right. Cordelia is not proud or obstinate – she is, like the Fool, a hostage to truth. In everything she says she reinforces this. She points out that she is glad not to have a tongue like her sisters, implying t hat in her, speech is of a different kind. If Cordelia’s purpose was to enlighten Lear and expose the corruption of the court, her task is accomplished by the end of the play. The only outlet then is through her death. Her death adds to the tragedy of the play. Though Cordelia dies, her cause and truth do not. In carrying her corpse, Lear emits an animal cry of anguish â€Å"howl, howl, howl. † He has discovered that no words can contain his grief and pain, that words are limited, that they can be abused. This cry echoes Cordelia’s own truth. Edgar’s closing words bear witness to the martyrdom of Cordelia. The lesson learnt is: â€Å"Speak what we feel, not what we ought to say. † (Act V, Scene III)

How health care cost and the aging baby boomer population will affect Research Paper - 1

How health care cost and the aging baby boomer population will affect the economy - Research Paper Example This paper centers the discussion about the supply and demand of the health care cost associated to the aging baby boomers, and its effects onto the national economy. Finally, a conclusion will be drawn to justify the researcher’s analysis within the general scope of the study. Approximately after ten years, the general population of the baby boomers will range between 51 to 70 years old (Court, Farrell, & Forsyth, 2007). Baby boomers should be enticed to work after their retirement stage. Because of the growing demand for baby boomers to continue their participation in the workforce, some fractions of the national policy should be amended. Further, 69% of the baby boomers are not yet ready to adopt new lifestyles (Beinhocker, Farrell, & Greenberg, 2009). Baby boomers will report 40% of the United States’ expenditure by 2015, especially onto the disproportional division of growth and expenditure in industries from healthcare (Macunovich, 2012, p. 3). It was unearthed that the oldest baby boomers are fiscally unready to leave the workforce and are not conscious about their quandary (Beinhocker, Farrell, & Greenberg, 2009). It was found that more than half of the total population of the baby boomers was determined to work after their formal retirement (Court, Farrell, & Forsyth, 2007). As a matter of fact, baby boomers’ workforce is increasing nowadays. After their retirement stage, baby boomers will still tend to work despite their age (Macunovich, 2012, p. 3). The growing demand for this cluster is relatively high due to economic turmoil that is happening nowadays. Baby boomers tend to continue working because they need to cover up their consumption by gaining no more than 80% of their standard income. As to that, there would be 40% of them active in the workforce at age 65. By 2015, 33% of the baby boomer workforce will reach over the age 50 (Court, Farrell, & Forsyth, 2007). Approximately, 83% of them are receiving social security benefits